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    CONNECTIONS / WordPress / WordPress to Snap CAPI

    Your WordPress orders, wired to Snapchat's web Conversions API.

    Connect WordPress and point Signals at your WordPress orders; it posts checkout purchases to Snapchat server-side alongside the pixel as orders complete, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    wordpress -> snap-web-capi :: live

    1. ● wordpress → snap.capi :: live
    2. > read web_orders rows=14,702
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 11,027 matched

    WHAT THIS ENABLES

    WordPress to Snap Conversions API

    WordPress to Snap Conversions API: Signals reads your WordPress orders and posts checkout purchases to Snapchat server-side alongside the pixel, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your WordPress orders activated for Snapchat, as Signals posts checkout purchases to Snapchat server-side alongside the pixel.
    • Web conversions Snapchat can optimize on without pixel-only gaps, drawn from your WordPress orders by content-led merchants on WordPress.

    WHAT FLOWS WHERE

    WordPress to Web CAPI, mapped.

    Signals reads the on-site purchase and checkout events from your WordPress orders as orders complete, hashes and screens each record, and posts the web conversions to Snapchat's Conversions API, keeping server-and-pixel deduplication in view.

    Signals reads the on-site purchase and checkout events from your WordPress orders as orders complete, hashes and screens each record, and posts the web conversions to Snapchat's Conversions API, keeping server-and-pixel deduplication in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers whose store conversions slip past the pixel, with the records already in WordPress orders, users, and form entries.

    Content-led merchants on WordPress activating Snapchat's web Conversions API straight from WordPress orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to WordPress, reading only your WordPress orders to feed Snapchat's Conversions API, sized for server-and-pixel deduplication.

    2. Map

      Signals reads your WordPress orders, and its columns map to Snapchat's Conversions API in the visual mapper, hashed and checked for server-and-pixel deduplication.

    3. Deliver

      On each run, Signals pulls your WordPress orders, posts checkout purchases to Snapchat server-side alongside the pixel, and sends only the orders that changed, with server-and-pixel deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Web conversions Snapchat can optimize on without pixel-only gaps on every run, as Signals reads your WordPress orders and sends only the orders that changed.

    Checkout purchases counted server-side on Snap from your WordPress orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Snapchat's Conversions API on server-and-pixel deduplication, straight out of your WordPress orders.

    ON THE WIRE

    What Web CAPI actually receives.

    signals :: wordpress.snap-web-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=wordpress.web_orders
    3. event_type "PURCHASE" · timestamp 1784170470
    4. hashed_email "2ac910…" · hashed_phone_number "e04b7f…"
    5. price 1296.00 · currency GBP
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the WordPress Snap CAPI sync run?

    Delivery tracks WordPress, run by content-led merchants on WordPress: a near-real-time or scheduled sync of your WordPress orders feeds Snapchat on that cadence. Each run sends only the orders that changed, so checkout purchases counted server-side on Snap holds up on server-and-pixel deduplication. The live debugger confirms every delivery inline.

    What match rate should a WordPress-sourced Snap CAPI batch expect?

    Match rate follows identifier coverage in your WordPress orders, which content-led merchants on WordPress control, not WordPress itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Conversions API pinpoints server-and-pixel deduplication, the number content-led merchants on WordPress tune against.

    NEXT STEP

    WordPress to Snap CAPI, in production this week.

    Talk to our team All WordPress use cases