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    CONNECTIONS / BigCommerce / BigCommerce to Snap CAPI

    Your BigCommerce orders, wired to Snapchat's web Conversions API.

    Connect BigCommerce and point Signals at your BigCommerce orders; it posts checkout purchases to Snapchat server-side alongside the pixel as orders complete, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    bigcommerce -> snap-web-capi :: live

    1. ● bigcommerce → snap.capi :: live
    2. > read web_orders rows=33,006
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 24,094 matched

    WHAT THIS ENABLES

    BigCommerce to Snap Conversions API

    Snap Conversions API for BigCommerce: Signals posts checkout purchases to Snapchat server-side alongside the pixel straight from your BigCommerce orders, hashed and consent-screened as orders complete.

    • On-site purchase and checkout events from your BigCommerce orders activated for Snapchat, as Signals posts checkout purchases to Snapchat server-side alongside the pixel.
    • Web conversions Snapchat can optimize on without pixel-only gaps, drawn from your BigCommerce orders by merchants running BigCommerce.

    WHAT FLOWS WHERE

    BigCommerce to Web CAPI, mapped.

    Signals reads the on-site purchase and checkout events from your BigCommerce orders; Signals hashes and consent-screens each record before Snapchat's Conversions API accepts the web conversions for server-and-pixel deduplication.

    Signals reads the on-site purchase and checkout events from your BigCommerce orders; Signals hashes and consent-screens each record before Snapchat's Conversions API accepts the web conversions for server-and-pixel deduplication.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers whose store conversions slip past the pixel, with the records already in BigCommerce orders, customers, and catalog.

    Merchants running BigCommerce activating Snapchat's web Conversions API straight from BigCommerce orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to BigCommerce, reading only your BigCommerce orders to feed Snapchat's Conversions API, sized for server-and-pixel deduplication.

    2. Map

      Signals reads your BigCommerce orders, and its columns map to Snapchat's Conversions API in the visual mapper, hashed and checked for server-and-pixel deduplication.

    3. Deliver

      On each run, Signals pulls your BigCommerce orders, posts checkout purchases to Snapchat server-side alongside the pixel, and sends only the orders that changed, with server-and-pixel deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Web conversions Snapchat can optimize on without pixel-only gaps on every run, as Signals reads your BigCommerce orders and sends only the orders that changed.

    Checkout purchases counted server-side on Snap from your BigCommerce orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Snapchat's Conversions API on server-and-pixel deduplication, straight out of your BigCommerce orders.

    ON THE WIRE

    What Web CAPI actually receives.

    signals :: bigcommerce.snap-web-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=bigcommerce.web_orders
    3. event_type "PURCHASE" · timestamp 1784306224
    4. hashed_email "2ac910…" · hashed_phone_number "e04b7f…"
    5. price 2148.00 · currency AED
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the BigCommerce Snap CAPI sync run?

    The pace follows your BigCommerce orders: Signals sends changes from BigCommerce to Snapchat as orders complete. Because it sends only the orders that changed, web conversions Snapchat can optimize on without pixel-only gaps stays current while merchants running BigCommerce keep server-and-pixel deduplication in view. Delivery needs no export and no manual upload.

    What match rate should a BigCommerce-sourced Snap CAPI batch expect?

    Coverage of hashed identifiers across your BigCommerce orders decides it, and merchants running BigCommerce own that inside BigCommerce. A live email or phone matches into Snapchat; neither, and it will not. First-run feedback flags server-and-pixel deduplication, which merchants running BigCommerce then raise inside your BigCommerce orders.

    NEXT STEP

    BigCommerce to Snap CAPI, in production this week.

    Talk to our team All BigCommerce use cases