CONNECTIONS / WooCommerce / WooCommerce to Meta CAPI
From WooCommerce orders to Meta's web Conversions API.
Signals reads your WooCommerce orders through scoped API access to WooCommerce, reading only your WooCommerce orders, then sends every browser checkout to Meta server-side so the pixel gap closes so Meta sees web conversions without an export.
- ● woocommerce → meta.capi :: live
- > read web_orders rows=51,471
- hash sha256(email,phone) consent=filtered
- route meta deliver
- ✓ delivered · 37,574 matched
WHAT THIS ENABLES
WooCommerce to Meta Conversions API
Meta Conversions API for WooCommerce: Signals sends every browser checkout to Meta server-side so the pixel gap closes straight from your WooCommerce orders, hashed and consent-screened as orders complete.
- Signals sends every browser checkout to Meta server-side so the pixel gap closes, reading your WooCommerce orders as orders complete.
- Browser purchases Meta can still optimize on, with no export step out of your WooCommerce orders.
WHAT FLOWS WHERE
WooCommerce to Web CAPI, mapped.
Each sync hands the on-site purchase and checkout events from your WooCommerce orders to Signals, which hashes and filters every record, then Meta's Conversions API logs the web conversions for browser-to-server deduplication.
Each sync hands the on-site purchase and checkout events from your WooCommerce orders to Signals, which hashes and filters every record, then Meta's Conversions API logs the web conversions for browser-to-server deduplication.
Built for the teams that own the number.
WordPress merchants running WooCommerce who need purchase events that survive ad blockers and Safari cookie limits out of WooCommerce orders.
From kickoff to verified events.
-
Connect
Scoped API access to WooCommerce, reading only your WooCommerce orders, mapped to Meta's Conversions API and tuned for browser-to-server deduplication.
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Map
Columns from your WooCommerce orders align to Meta's Conversions API in the visual mapper, hashed as each order syncs and checked for browser-to-server deduplication.
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Deliver
As orders complete, Signals reads your WooCommerce orders and sends every browser checkout to Meta server-side so the pixel gap closes, sends only the orders that changed, with browser-to-server deduplication watched in the debugger.
What ships with this use case.
Purchase events that survive ad blockers and Safari cookie limits from your WooCommerce orders, delivered as orders complete.
Browser purchases Meta can still optimize on out of your WooCommerce orders, delivered as orders complete without API call volume climbing.
Match feedback on browser-to-server deduplication from Meta's Conversions API each run, tied back to your WooCommerce orders.
What Web CAPI actually receives.
- ● signals :: event payload
- > POST /events source=woocommerce.web_orders
- event_name "Purchase" · event_time 1784622682
- em sha256 "5f3a92…" · ph sha256 "a107cd…"
- value 1433.00 · currency GBP
- ✓ accepted match=73%
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How often does the WooCommerce Meta CAPI sync run?
You set the cadence, from near-real-time to a nightly WooCommerce sync of your WooCommerce orders into Meta. Since Signals sends only the orders that changed, purchase events that survive ad blockers and Safari cookie limits keeps pace and WordPress merchants running WooCommerce watch browser-to-server deduplication. One scoped connection sets it up, cadence adjustable later.
What match rate should a WooCommerce-sourced Meta CAPI batch expect?
Match rate follows identifier coverage in your WooCommerce orders, which WordPress merchants running WooCommerce control, not WooCommerce itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Conversions API pinpoints browser-to-server deduplication, the number WordPress merchants running WooCommerce tune against.
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