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    CONNECTIONS / Active Campaign / ActiveCampaign to TikTok Custom Audience

    ActiveCampaign contacts and deal stages into TikTok, built for TikTok audience targeting.

    Connect ActiveCampaign and point Signals at your ActiveCampaign contacts and deal stages; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    active-campaign -> tiktok-custom-audience :: live

    1. ● activecampaign → tiktok.audience :: live
    2. > read segments rows=55,044
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 40,182 matched

    WHAT THIS ENABLES

    ActiveCampaign to TikTok Custom Audience

    ActiveCampaign to TikTok Custom Audience: Signals reads your ActiveCampaign contacts and deal stages and delivers first-party segments to TikTok as match-ready custom audiences, hashed and consent-checked as records change.

    • Customer segments from your ActiveCampaign contacts and deal stages activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your ActiveCampaign contacts and deal stages by lifecycle marketers running ActiveCampaign.

    WHAT FLOWS WHERE

    Active Campaign to Custom Audience, mapped.

    Each sync hands the customer segments from your ActiveCampaign contacts and deal stages to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    Each sync hands the customer segments from your ActiveCampaign contacts and deal stages to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in ActiveCampaign contacts, deals, and automations.

    Lifecycle marketers running ActiveCampaign activating TikTok audience targeting straight from ActiveCampaign contacts and deal stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to ActiveCampaign, reading only your ActiveCampaign contacts and deal stages to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your ActiveCampaign contacts and deal stages, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your ActiveCampaign contacts and deal stages, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your ActiveCampaign contacts and deal stages and sends only the records that changed.

    Targeting that mirrors your live segment from your ActiveCampaign contacts and deal stages, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your ActiveCampaign contacts and deal stages.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: active-campaign.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=active-campaign.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_88566"
    5. id_list_size 55,044 · matched 40,182
    6. ✓ accepted match=73%
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    FAQ

    Asked on almost every call.

    How often does the ActiveCampaign TikTok Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly ActiveCampaign sync of your ActiveCampaign contacts and deal stages into TikTok. Since Signals sends only the records that changed, TikTok custom audiences mirroring the segment your data team publishes keeps pace and lifecycle marketers running ActiveCampaign watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.

    What match rate should a ActiveCampaign-sourced TikTok Custom Audience batch expect?

    In ActiveCampaign, match rate tracks the email and phone quality your ActiveCampaign contacts and deal stages carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows lifecycle marketers running ActiveCampaign where match quality on TikTok needs work, a data-quality task handled in ActiveCampaign.

    NEXT STEP

    ActiveCampaign to TikTok Custom Audience, in production this week.

    Talk to our team All Active Campaign use cases