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    CONNECTIONS / Website / Website to Meta CAPI

    From Website events to Meta's web Conversions API.

    Connect Website and point Signals at your website events; it sends every browser checkout to Meta server-side so the pixel gap closes as each event fires, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    website -> meta-web-capi :: live

    1. ● website → meta.capi :: live
    2. > read web_orders rows=58,222
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 43,084 matched

    WHAT THIS ENABLES

    Website to Meta Conversions API

    Website to Meta Conversions API: your website events, hashed and consent-checked, feed Meta as Signals sends every browser checkout to Meta server-side so the pixel gap closes as each event fires.

    • On-site purchase and checkout events from your website events activated for Meta, as Signals sends every browser checkout to Meta server-side so the pixel gap closes.
    • Purchase events that survive ad blockers and Safari cookie limits, drawn from your website events by web teams instrumenting the site.

    WHAT FLOWS WHERE

    Website to Web CAPI, mapped.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before Meta's Conversions API accepts the web conversions for browser-to-server deduplication.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before Meta's Conversions API accepts the web conversions for browser-to-server deduplication.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Online stores losing pixel coverage to browser privacy controls, with the records already in on-site pixel and tag events.

    Web teams instrumenting the site activating Meta's web Conversions API straight from website events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Signals tag or pixel on your site to feed Meta's Conversions API, sized for browser-to-server deduplication.

    2. Map

      Signals receives your website events, and its columns map to Meta's Conversions API in the visual mapper, hashed and checked for browser-to-server deduplication.

    3. Deliver

      On each run, Signals pulls your website events, sends every browser checkout to Meta server-side so the pixel gap closes, and forwards each event as it arrives, with browser-to-server deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase events that survive ad blockers and Safari cookie limits on every run, as Signals reads your website events and forwards each event as it arrives.

    Browser purchases Meta can still optimize on from your website events, with event volume steady because Signals forwards each event as it arrives.

    A per-run match report from Meta's Conversions API on browser-to-server deduplication, straight out of your website events.

    ON THE WIRE

    What Web CAPI actually receives.

    signals :: website.meta-web-capi :: wire

    1. ● signals :: event payload
    2. > POST /events source=website.web_orders
    3. event_name "Purchase" · event_time 1784359775
    4. em sha256 "5f3a92…" · ph sha256 "a107cd…"
    5. value 3619.00 · currency SAR
    6. ✓ accepted match=74%
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    FAQ

    Asked on almost every call.

    How often does the Website Meta CAPI sync run?

    You set the cadence, from near-real-time to a nightly Website sync of your website events into Meta. Since Signals forwards each event as it arrives, purchase events that survive ad blockers and Safari cookie limits keeps pace and web teams instrumenting the site watch browser-to-server deduplication. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Website-sourced Meta CAPI batch expect?

    In Website, match rate tracks the email and phone quality your website events carry. Clean identifiers land for Meta; blank ones never will. The first Conversions API report shows web teams instrumenting the site where browser-to-server deduplication needs work, a data-quality task handled in Website.

    NEXT STEP

    Website to Meta CAPI, in production this week.

    Talk to our team All Website use cases