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    CONNECTIONS / Website / Website to Meta CTM

    From Website events to Meta click-to-message conversions.

    Connect Website and point Signals at your website events; it credits orders that began in a WhatsApp or Messenger chat to the ad that started it as each event fires, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    website -> meta-click-to-message :: live

    1. ● website → meta.ctm :: live
    2. > read web_orders rows=26,723
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 22,447 matched

    WHAT THIS ENABLES

    Website to Meta Click-to-Message

    Website to Meta Click-to-Message: your website events, hashed and consent-checked, feed Meta as Signals credits orders that began in a WhatsApp or Messenger chat to the ad that started it as each event fires.

    • On-site purchase and checkout events from your website events activated for Meta, as Signals credits orders that began in a WhatsApp or Messenger chat to the ad that started it.
    • Conversation-led sales tied back to the click-to-message ad, drawn from your website events by web teams instrumenting the site.

    WHAT FLOWS WHERE

    Website to Click-to-Message, mapped.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before Meta's Conversions API accepts the web conversions for the ctwa_clid conversation match.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before Meta's Conversions API accepts the web conversions for the ctwa_clid conversation match.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Brands closing sales over chat after a click-to-message ad, with the records already in on-site pixel and tag events.

    Web teams instrumenting the site activating Meta click-to-message conversions straight from website events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Signals tag or pixel on your site to feed Meta's Conversions API, sized for the ctwa_clid conversation match.

    2. Map

      Signals receives your website events, and its columns map to Meta's Conversions API in the visual mapper, hashed and checked for the ctwa_clid conversation match.

    3. Deliver

      On each run, Signals pulls your website events, credits orders that began in a WhatsApp or Messenger chat to the ad that started it, and forwards each event as it arrives, with the ctwa_clid conversation match in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Conversation-led sales tied back to the click-to-message ad on every run, as Signals reads your website events and forwards each event as it arrives.

    Chat-started orders credited to the ad from your website events, with event volume steady because Signals forwards each event as it arrives.

    A per-run match report from Meta's Conversions API on the ctwa_clid conversation match, straight out of your website events.

    ON THE WIRE

    What Click-to-Message actually receives.

    signals :: website.meta-click-to-message :: wire

    1. ● signals :: event payload
    2. > POST /events source=website.web_orders ctwa_clid=carried
    3. event_name "Purchase" · event_time 1784019009
    4. ph sha256 "9e21ab…"
    5. value 3516.00 · currency USD
    6. ✓ accepted · conversation matched
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    FAQ

    Asked on almost every call.

    How often does the Website Meta CTM sync run?

    You set the cadence, from near-real-time to a nightly Website sync of your website events into Meta. Since Signals forwards each event as it arrives, conversation-led sales tied back to the click-to-message ad keeps pace and web teams instrumenting the site watch the ctwa_clid conversation match. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Website-sourced Meta CTM batch expect?

    In Website, match rate tracks the email and phone quality your website events carry. Clean identifiers land for Meta; blank ones never will. The first Conversions API report shows web teams instrumenting the site where the ctwa_clid conversation match needs work, a data-quality task handled in Website.

    NEXT STEP

    Website to Meta CTM, in production this week.

    Talk to our team All Website use cases