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    CONNECTIONS / Website / Website to Snap CAPI

    From Website events to Snapchat's web Conversions API.

    Connect Website and point Signals at your website events; it posts checkout purchases to Snapchat server-side alongside the pixel as each event fires, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    website -> snap-web-capi :: live

    1. ● website → snap.capi :: live
    2. > read web_orders rows=20,712
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 15,120 matched

    WHAT THIS ENABLES

    Website to Snap Conversions API

    Website to Snap Conversions API: your website events, hashed and consent-checked, feed Snapchat as Signals posts checkout purchases to Snapchat server-side alongside the pixel as each event fires.

    • On-site purchase and checkout events from your website events activated for Snapchat, as Signals posts checkout purchases to Snapchat server-side alongside the pixel.
    • Web conversions Snapchat can optimize on without pixel-only gaps, drawn from your website events by web teams instrumenting the site.

    WHAT FLOWS WHERE

    Website to Web CAPI, mapped.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before Snapchat's Conversions API accepts the web conversions for server-and-pixel deduplication.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before Snapchat's Conversions API accepts the web conversions for server-and-pixel deduplication.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers whose store conversions slip past the pixel, with the records already in on-site pixel and tag events.

    Web teams instrumenting the site activating Snapchat's web Conversions API straight from website events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Signals tag or pixel on your site to feed Snapchat's Conversions API, sized for server-and-pixel deduplication.

    2. Map

      Signals receives your website events, and its columns map to Snapchat's Conversions API in the visual mapper, hashed and checked for server-and-pixel deduplication.

    3. Deliver

      On each run, Signals pulls your website events, posts checkout purchases to Snapchat server-side alongside the pixel, and forwards each event as it arrives, with server-and-pixel deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Web conversions Snapchat can optimize on without pixel-only gaps on every run, as Signals reads your website events and forwards each event as it arrives.

    Checkout purchases counted server-side on Snap from your website events, with event volume steady because Signals forwards each event as it arrives.

    A per-run match report from Snapchat's Conversions API on server-and-pixel deduplication, straight out of your website events.

    ON THE WIRE

    What Web CAPI actually receives.

    signals :: website.snap-web-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=website.web_orders
    3. event_type "PURCHASE" · timestamp 1784108476
    4. hashed_email "2ac910…" · hashed_phone_number "e04b7f…"
    5. price 1397.00 · currency AED
    6. ✓ accepted · match=true
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    FAQ

    Asked on almost every call.

    How often does the Website Snap CAPI sync run?

    You set the cadence, from near-real-time to a nightly Website sync of your website events into Snapchat. Since Signals forwards each event as it arrives, web conversions Snapchat can optimize on without pixel-only gaps keeps pace and web teams instrumenting the site watch server-and-pixel deduplication. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Website-sourced Snap CAPI batch expect?

    In Website, match rate tracks the email and phone quality your website events carry. Clean identifiers land for Snapchat; blank ones never will. The first Conversions API report shows web teams instrumenting the site where server-and-pixel deduplication needs work, a data-quality task handled in Website.

    NEXT STEP

    Website to Snap CAPI, in production this week.

    Talk to our team All Website use cases