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    CONNECTIONS / Website / Website to Reddit CAPI

    From Website events to Reddit's Conversions API.

    Connect Website and point Signals at your website events; it sends store purchases to Reddit server-side, past the browser pixel as each event fires, hashed and consent-checked for Reddit.

    Talk to our team Explore the setup

    website -> reddit-capi :: live

    1. ● website → reddit.capi :: live
    2. > read web_orders rows=46,409
    3. hash sha256(email,phone) consent=filtered
    4. route reddit deliver
    5. ✓ delivered · 41,768 matched

    WHAT THIS ENABLES

    Website to Reddit Conversions API

    Website to Reddit Conversions API: your website events, hashed and consent-checked, feed Reddit as Signals sends store purchases to Reddit server-side, past the browser pixel as each event fires.

    • On-site purchase and checkout events from your website events activated for Reddit, as Signals sends store purchases to Reddit server-side, past the browser pixel.
    • Reddit-attributed purchases that outlast pixel drop-off, drawn from your website events by web teams instrumenting the site.

    WHAT FLOWS WHERE

    Website to Reddit CAPI, mapped.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before Reddit's Conversions API accepts the web conversions for server-side event coverage.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before Reddit's Conversions API accepts the web conversions for server-side event coverage.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Reddit advertisers measuring conversions beyond the click, with the records already in on-site pixel and tag events.

    Web teams instrumenting the site activating Reddit's Conversions API straight from website events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Signals tag or pixel on your site to feed Reddit's Conversions API, sized for server-side event coverage.

    2. Map

      Signals receives your website events, and its columns map to Reddit's Conversions API in the visual mapper, hashed and checked for server-side event coverage.

    3. Deliver

      On each run, Signals pulls your website events, sends store purchases to Reddit server-side, past the browser pixel, and forwards each event as it arrives, with server-side event coverage in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Reddit-attributed purchases that outlast pixel drop-off on every run, as Signals reads your website events and forwards each event as it arrives.

    Store purchases attributed to Reddit from your website events, with event volume steady because Signals forwards each event as it arrives.

    A per-run match report from Reddit's Conversions API on server-side event coverage, straight out of your website events.

    ON THE WIRE

    What Reddit CAPI actually receives.

    signals :: website.reddit-capi :: wire

    1. ● signals :: event payload
    2. > POST /conversions source=website.web_orders
    3. tracking_type "Purchase" · event_time 1784005857
    4. user.email_sha256 "3fe8a1…"
    5. event_metadata.value 4480.00 · event_metadata.currency USD
    6. ✓ accepted match=90%
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    FAQ

    Asked on almost every call.

    How often does the Website Reddit CAPI sync run?

    You set the cadence, from near-real-time to a nightly Website sync of your website events into Reddit. Since Signals forwards each event as it arrives, Reddit-attributed purchases that outlast pixel drop-off keeps pace and web teams instrumenting the site watch server-side event coverage. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Website-sourced Reddit CAPI batch expect?

    In Website, match rate tracks the email and phone quality your website events carry. Clean identifiers land for Reddit; blank ones never will. The first Conversions API report shows web teams instrumenting the site where server-side event coverage needs work, a data-quality task handled in Website.

    NEXT STEP

    Website to Reddit CAPI, in production this week.

    Talk to our team All Website use cases