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    CONNECTIONS / Wasabi / Wasabi to TikTok CRM

    Wasabi objects into TikTok, built for TikTok CRM lead optimization.

    Connect Wasabi and point Signals at your Wasabi objects; it reports pipeline-stage changes to TikTok as distinct optimizable events each time a new file lands, hashed and consent-checked for TikTok.

    wasabi -> tiktok-crm-integration :: live

    1. ● wasabi → tiktok.crm :: live
    2. > read lead_pipeline rows=28,426
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 24,446 matched

    WHAT THIS ENABLES

    Wasabi to TikTok CRM Integration

    Wasabi to TikTok CRM Integration: your Wasabi objects, hashed and consent-checked, feed TikTok as Signals reports pipeline-stage changes to TikTok as distinct optimizable events each time a new file lands.

    • Qualified-lead and pipeline signals from your Wasabi objects activated for TikTok, as Signals reports pipeline-stage changes to TikTok as distinct optimizable events.
    • TikTok bidding on the funnel depth your revenue reporting reads, drawn from your Wasabi objects by teams archiving to Wasabi.

    WHAT FLOWS WHERE

    Wasabi to CRM Integration, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Wasabi objects to Signals, which hashes and filters every record, then TikTok's CRM Events API logs the lead conversions for stage-to-event mapping.

    Each sync hands the qualified-lead and pipeline signals from your Wasabi objects to Signals, which hashes and filters every record, then TikTok's CRM Events API logs the lead conversions for stage-to-event mapping.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok lead-gen advertisers tracking qualification, not form counts, with the records already in Wasabi hot-storage buckets and objects.

    Teams archiving to Wasabi activating TikTok CRM lead optimization straight from Wasabi objects.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only key scoped to the Wasabi bucket you name to feed TikTok's CRM Events API, sized for stage-to-event mapping.

    2. Map

      Signals picks up your Wasabi objects, and its columns map to TikTok's CRM Events API in the visual mapper, hashed and checked for stage-to-event mapping.

    3. Deliver

      On each run, Signals pulls your Wasabi objects, reports pipeline-stage changes to TikTok as distinct optimizable events, and processes only the newly dropped file, with stage-to-event mapping in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok bidding on the funnel depth your revenue reporting reads on every run, as Signals reads your Wasabi objects and processes only the newly dropped file.

    Funnel-depth events TikTok can optimize on from your Wasabi objects, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from TikTok's CRM Events API on stage-to-event mapping, straight out of your Wasabi objects.

    ON THE WIRE

    What CRM Integration actually receives.

    signals :: wasabi.tiktok-crm-integration :: wire

    1. ● signals :: event payload
    2. > POST /event/track source=wasabi.lead_pipeline
    3. event "Contact" · event_time 1784054741
    4. user.email sha256 "8f21ce…" · user.phone sha256 "019d7a…"
    5. properties.lead_status "Qualified"
    6. ✓ accepted · dedupe=event_id
    FAQ

    Asked on almost every call.

    How often does the Wasabi TikTok CRM sync run?

    Delivery tracks Wasabi, run by teams archiving to Wasabi: a near-real-time or scheduled sync of your Wasabi objects feeds TikTok on that cadence. Each run processes only the newly dropped file, so funnel-depth events TikTok can optimize on holds up on stage-to-event mapping. The live debugger confirms every delivery inline.

    What match rate should a Wasabi-sourced TikTok CRM batch expect?

    Match rate follows identifier coverage in your Wasabi objects, which teams archiving to Wasabi control, not Wasabi itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from CRM Events API pinpoints stage-to-event mapping, the number teams archiving to Wasabi tune against.

    NEXT STEP

    Wasabi to TikTok CRM, in production this week.