TikTok App Events API
TikTok App Events API, live end-to-end.
Datahash sends in-app events to TikTok server-side, so installs and post-install actions attribute and optimize correctly. Events run alongside your MMP setup, with identifiers hashed and a delivery status on every event.
- ● tiktok.app_eapi :: live
- > event CompletePayment value=899 THB
- hash sha256(em) idfa=att_authorized
- dedupe vs sdk_event matched
- ✓ delivered · app event received
Built for the teams that own the number.
Teams that already run an MMP like AppsFlyer or Adjust and want a server-side path to TikTok.
From kickoff to verified events.
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Connect
Connect the TikTok ad account with scoped access, then choose the in-app events to deliver from the App Events SDK or your own event source.
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Map
Map events and parameters in the visual mapper.
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Deliver
Verify sample events in the live debugger, then go live alongside your existing MMP setup.
WHAT FLOWS WHERE
One use case, every source.
An in-app purchase fires through your MMP or SDK, Signals hashes the identifiers and checks ATT status, then delivers the event to TikTok's App Events API.
An in-app purchase fires through your MMP or SDK, Signals hashes the identifiers and checks ATT status, then delivers the event to TikTok's App Events API.
What ships with this offering.
In-app events delivered server-side alongside your MMP setup.
Post-install actions and revenue passed through for value-based optimization.
Hashed identifiers throughout, with a delivery status on every event.
ON THE WIRE
What the platform actually receives.
Identifiers are hashed with SHA-256 at source. The payload the destination sees never contains raw PII.
- ● signals :: event payload
- > POST /open_api/v1.3/event/track/ event_source=app
- event "CompletePayment" · event_id "a17c4e…"
- user email_sha256 "8f2b…" · idfa "8f-2b…" · ttp "tt.1…"
- properties value 899 · currency THB
- ✓ code 0 · message OK
Bring it from where the data lives.
Every source that supports this use case. Pick a platform to see the exact setup.
Custom
Questions your team will ask.
Does TikTok App Events API replace my MMP?
No, it complements your attribution tooling by delivering conversion events server-side for optimization; your mobile measurement partner stays the attribution source of truth. Datahash runs the two paths in parallel and dedupes where needed, so the same install or purchase event is not counted twice.
Which in-app events matter most for TikTok App Events API?
Installs plus the two or three post-install actions closest to revenue give TikTok the clearest signal to optimize toward. Datahash helps prioritize which events to send during onboarding rather than mapping every event in your app, which keeps the initial setup fast and the event schema easy to maintain.
Is customer PII stored to run TikTok App Events API?
No. Identifiers are hashed with SHA-256 at ingestion and no PII is stored on host servers in Datahash Cloud. A self-hosted Core deployment is available if app event data cannot leave your own environment, and the same hashing approach applies across every in-app event source.
NEXT STEP
Live in fifteen minutes. Measurable in a week.
Talk to our team of solutions engineers. We map your source data, propose an integration plan, and give you a live setup in the same call where possible.