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    CONNECTIONS / Branch / Branch to TikTok App eAPI

    Branch events into TikTok, built for TikTok's App Events API.

    Signals reads your Branch events through a Branch webhook pointed at Signals, then reports in-app events to TikTok server-side so app campaigns bid on real actions so TikTok sees app conversions without an export.

    Talk to our team Explore the setup

    branch -> tiktok-app-eapi :: live

    1. ● branch → tiktok.eapi :: live
    2. > read app_events rows=11,190
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 8,169 matched

    WHAT THIS ENABLES

    Branch to TikTok App Events API

    Branch to TikTok App Events API: Signals reads your Branch events and reports in-app events to TikTok server-side so app campaigns bid on real actions, hashed and consent-checked as in-app events fire.

    • Signals reports in-app events to TikTok server-side so app campaigns bid on real actions, reading your Branch events as in-app events fire.
    • Post-install actions TikTok can bid on, with no export step out of your Branch events.

    WHAT FLOWS WHERE

    Branch to App Events API, mapped.

    Signals receives the in-app purchase and install events from your Branch events; Signals hashes and consent-screens each record before TikTok's App Events API accepts the app conversions for post-install event coverage.

    Signals receives the in-app purchase and install events from your Branch events; Signals hashes and consent-screens each record before TikTok's App Events API accepts the app conversions for post-install event coverage.

    WHO THIS IS FOR

    Built for the teams that own the number.

    App advertisers whose TikTok value shows up after install, working out of Branch install and in-app events.

    Mobile teams running Branch who need in-app conversions TikTok optimizes on past the install out of Branch events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Branch webhook pointed at Signals, mapped to TikTok's App Events API and tuned for post-install event coverage.

    2. Map

      Columns from your Branch events align to TikTok's App Events API in the visual mapper, hashed as each postback arrives and checked for post-install event coverage.

    3. Deliver

      As in-app events fire, Signals reads your Branch events and reports in-app events to TikTok server-side so app campaigns bid on real actions, forwards each app event as it arrives, with post-install event coverage watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    In-app conversions TikTok optimizes on past the install from your Branch events, delivered as in-app events fire.

    Post-install actions TikTok can bid on out of your Branch events, delivered as in-app events fire without event volume climbing.

    Match feedback on post-install event coverage from TikTok's App Events API each run, tied back to your Branch events.

    ON THE WIRE

    What App Events API actually receives.

    signals :: branch.tiktok-app-eapi :: wire

    1. ● signals :: event payload
    2. > POST /app/track source=branch.app_events
    3. event "in_app_purchase" · event_time 1784264644
    4. user.idfa "8f2b…" · user.email sha256 "c4a1d0…"
    5. properties.value 2638 · properties.currency AED
    6. ✓ accepted · dedupe=event_id
    RELATED USE CASES

    Adjacent moves on the same stack.

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    Branch to Meta App CAPI

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    Branch to Snap App CAPI

    Branch to Snap App Conversions: Signals reads your Branch events and posts in-app purchases…

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    Adjust to TikTok App eAPI

    Adjust to TikTok App Events API: Signals reads your Adjust postbacks and reports in-app…

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    generic

    TikTok App Events API

    Datahash sends in-app events to TikTok server-side, so installs and post-install actions…

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    FAQ

    Asked on almost every call.

    How often does the Branch TikTok App eAPI sync run?

    You set the cadence, from near-real-time to a nightly Branch sync of your Branch events into TikTok. Since Signals forwards each app event as it arrives, in-app conversions TikTok optimizes on past the install keeps pace and mobile teams running Branch watch post-install event coverage. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Branch-sourced TikTok App eAPI batch expect?

    Match rate follows identifier coverage in your Branch events, which mobile teams running Branch control, not Branch itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from App Events API pinpoints post-install event coverage, the number mobile teams running Branch tune against.

    NEXT STEP

    Branch to TikTok App eAPI, in production this week.

    Talk to our team All Branch use cases