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    CONNECTIONS / App Events / App Events to TikTok App eAPI

    Your app conversion events, wired to TikTok's App Events API.

    Connect App Events and point Signals at your app conversion events; it reports in-app events to TikTok server-side so app campaigns bid on real actions as in-app events fire, hashed and consent-checked for TikTok.

    app-events -> tiktok-app-eapi :: live

    1. ● app events → tiktok.eapi :: live
    2. > read app_events rows=53,743
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 42,994 matched

    WHAT THIS ENABLES

    App Events to TikTok App Events API

    App Events to TikTok App Events API: your app conversion events, hashed and consent-checked, feed TikTok as Signals reports in-app events to TikTok server-side so app campaigns bid on real actions as in-app events fire.

    • In-app purchase and install events from your app conversion events activated for TikTok, as Signals reports in-app events to TikTok server-side so app campaigns bid on real actions.
    • In-app conversions TikTok optimizes on past the install, drawn from your app conversion events by app teams sending conversion events.

    WHAT FLOWS WHERE

    App Events to App Events API, mapped.

    Signals receives the in-app purchase and install events from your app conversion events; Signals hashes and consent-screens each record before TikTok's App Events API accepts the app conversions for post-install event coverage.

    Signals receives the in-app purchase and install events from your app conversion events; Signals hashes and consent-screens each record before TikTok's App Events API accepts the app conversions for post-install event coverage.

    WHO THIS IS FOR

    Built for the teams that own the number.

    App advertisers whose TikTok value shows up after install, with the records already in install and in-app conversion events.

    App teams sending conversion events activating TikTok's App Events API straight from app conversion events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Your app event stream pointed at Signals to feed TikTok's App Events API, sized for post-install event coverage.

    2. Map

      Signals receives your app conversion events, and its columns map to TikTok's App Events API in the visual mapper, hashed and checked for post-install event coverage.

    3. Deliver

      On each run, Signals pulls your app conversion events, reports in-app events to TikTok server-side so app campaigns bid on real actions, and forwards each app event as it arrives, with post-install event coverage in the debugger.

    WHAT YOU GET

    What ships with this use case.

    In-app conversions TikTok optimizes on past the install on every run, as Signals reads your app conversion events and forwards each app event as it arrives.

    Post-install actions TikTok can bid on from your app conversion events, with event volume steady because Signals forwards each app event as it arrives.

    A per-run match report from TikTok's App Events API on post-install event coverage, straight out of your app conversion events.

    ON THE WIRE

    What App Events API actually receives.

    signals :: app-events.tiktok-app-eapi :: wire

    1. ● signals :: event payload
    2. > POST /app/track source=app-events.app_events
    3. event "in_app_purchase" · event_time 1784524247
    4. user.idfa "8f2b…" · user.email sha256 "c4a1d0…"
    5. properties.value 3120 · properties.currency SAR
    6. ✓ accepted · dedupe=event_id
    FAQ

    Asked on almost every call.

    How often does the App Events TikTok App eAPI sync run?

    The pace follows your app conversion events: Signals sends changes from App Events to TikTok as in-app events fire. Because it forwards each app event as it arrives, in-app conversions TikTok optimizes on past the install stays current while app teams sending conversion events keep post-install event coverage in view. Delivery needs no export and no manual upload.

    What match rate should a App Events-sourced TikTok App eAPI batch expect?

    Coverage of hashed identifiers across your app conversion events decides it, and app teams sending conversion events own that inside App Events. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags post-install event coverage, which app teams sending conversion events then raise inside your app conversion events.

    NEXT STEP

    App Events to TikTok App eAPI, in production this week.