CONNECTIONS / Adjust / Adjust to TikTok App eAPI
Adjust postbacks into TikTok, built for TikTok's App Events API.
Connect Adjust and point Signals at your Adjust postbacks; it reports in-app events to TikTok server-side so app campaigns bid on real actions as in-app events fire, hashed and consent-checked for TikTok.
- ● adjust → tiktok.eapi :: live
- > read app_events rows=63,113
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 56,802 matched
WHAT THIS ENABLES
Adjust to TikTok App Events API
Adjust to TikTok App Events API: Signals reads your Adjust postbacks and reports in-app events to TikTok server-side so app campaigns bid on real actions, hashed and consent-checked as in-app events fire.
- In-app purchase and install events from your Adjust postbacks activated for TikTok, as Signals reports in-app events to TikTok server-side so app campaigns bid on real actions.
- In-app conversions TikTok optimizes on past the install, drawn from your Adjust postbacks by mobile teams running Adjust.
WHAT FLOWS WHERE
Adjust to App Events API, mapped.
Signals reads the in-app purchase and install events from your Adjust postbacks as in-app events fire, hashes and screens each record, and posts the app conversions to TikTok's App Events API, keeping post-install event coverage in view.
Signals reads the in-app purchase and install events from your Adjust postbacks as in-app events fire, hashes and screens each record, and posts the app conversions to TikTok's App Events API, keeping post-install event coverage in view.
Built for the teams that own the number.
Mobile teams running Adjust activating TikTok's App Events API straight from Adjust postbacks.
From kickoff to verified events.
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Connect
An Adjust callback pointed at Signals to feed TikTok's App Events API, sized for post-install event coverage.
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Map
Signals receives your Adjust postbacks, and its columns map to TikTok's App Events API in the visual mapper, hashed and checked for post-install event coverage.
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Deliver
On each run, Signals pulls your Adjust postbacks, reports in-app events to TikTok server-side so app campaigns bid on real actions, and forwards each app event as it arrives, with post-install event coverage in the debugger.
What ships with this use case.
In-app conversions TikTok optimizes on past the install on every run, as Signals reads your Adjust postbacks and forwards each app event as it arrives.
Post-install actions TikTok can bid on from your Adjust postbacks, with event volume steady because Signals forwards each app event as it arrives.
A per-run match report from TikTok's App Events API on post-install event coverage, straight out of your Adjust postbacks.
What App Events API actually receives.
- ● signals :: event payload
- > POST /app/track source=adjust.app_events
- event "in_app_purchase" · event_time 1784728287
- user.idfa "8f2b…" · user.email sha256 "c4a1d0…"
- properties.value 1163 · properties.currency SAR
- ✓ accepted · dedupe=event_id
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How often does the Adjust TikTok App eAPI sync run?
Delivery tracks Adjust, run by mobile teams running Adjust: a near-real-time or scheduled sync of your Adjust postbacks feeds TikTok on that cadence. Each run forwards each app event as it arrives, so post-install actions TikTok can bid on holds up on post-install event coverage. The live debugger confirms every delivery inline.
What match rate should a Adjust-sourced TikTok App eAPI batch expect?
Match rate follows identifier coverage in your Adjust postbacks, which mobile teams running Adjust control, not Adjust itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from App Events API pinpoints post-install event coverage, the number mobile teams running Adjust tune against.
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