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    CONNECTIONS / Salesforce Commerce Cloud / Commerce Cloud to Meta CAPI

    Your Commerce Cloud orders, wired to Meta's web Conversions API.

    Connect Commerce Cloud and point Signals at your Commerce Cloud orders; it sends every browser checkout to Meta server-side so the pixel gap closes as orders complete, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    sfcc -> meta-web-capi :: live

    1. ● commerce cloud → meta.capi :: live
    2. > read web_orders rows=10,562
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 8,238 matched

    WHAT THIS ENABLES

    Commerce Cloud to Meta Conversions API

    Commerce Cloud to Meta Conversions API: Signals reads your Commerce Cloud orders and sends every browser checkout to Meta server-side so the pixel gap closes, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your Commerce Cloud orders activated for Meta, as Signals sends every browser checkout to Meta server-side so the pixel gap closes.
    • Purchase events that survive ad blockers and Safari cookie limits, drawn from your Commerce Cloud orders by enterprise retailers on Salesforce Commerce Cloud.

    WHAT FLOWS WHERE

    Salesforce Commerce Cloud to Web CAPI, mapped.

    Signals reads the on-site purchase and checkout events from your Commerce Cloud orders; Signals hashes and consent-screens each record before Meta's Conversions API accepts the web conversions for browser-to-server deduplication.

    Signals reads the on-site purchase and checkout events from your Commerce Cloud orders; Signals hashes and consent-screens each record before Meta's Conversions API accepts the web conversions for browser-to-server deduplication.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Online stores losing pixel coverage to browser privacy controls, with the records already in Salesforce Commerce Cloud orders and customer profiles.

    Enterprise retailers on Salesforce Commerce Cloud activating Meta's web Conversions API straight from Commerce Cloud orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Commerce Cloud, reading only your Commerce Cloud orders to feed Meta's Conversions API, sized for browser-to-server deduplication.

    2. Map

      Signals reads your Commerce Cloud orders, and its columns map to Meta's Conversions API in the visual mapper, hashed and checked for browser-to-server deduplication.

    3. Deliver

      On each run, Signals pulls your Commerce Cloud orders, sends every browser checkout to Meta server-side so the pixel gap closes, and sends only the orders that changed, with browser-to-server deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Purchase events that survive ad blockers and Safari cookie limits on every run, as Signals reads your Commerce Cloud orders and sends only the orders that changed.

    Browser purchases Meta can still optimize on from your Commerce Cloud orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Meta's Conversions API on browser-to-server deduplication, straight out of your Commerce Cloud orders.

    ON THE WIRE

    What Web CAPI actually receives.

    signals :: sfcc.meta-web-capi :: wire

    1. ● signals :: event payload
    2. > POST /events source=sfcc.web_orders
    3. event_name "Purchase" · event_time 1784127183
    4. em sha256 "5f3a92…" · ph sha256 "a107cd…"
    5. value 3915.00 · currency SAR
    6. ✓ accepted match=78%
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    FAQ

    Asked on almost every call.

    How often does the Commerce Cloud Meta CAPI sync run?

    The pace follows your Commerce Cloud orders: Signals sends changes from Commerce Cloud to Meta as orders complete. Because it sends only the orders that changed, purchase events that survive ad blockers and Safari cookie limits stays current while enterprise retailers on Salesforce Commerce Cloud keep browser-to-server deduplication in view. Delivery needs no export and no manual upload.

    What match rate should a Commerce Cloud-sourced Meta CAPI batch expect?

    Coverage of hashed identifiers across your Commerce Cloud orders decides it, and enterprise retailers on Salesforce Commerce Cloud own that inside Commerce Cloud. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags browser-to-server deduplication, which enterprise retailers on Salesforce Commerce Cloud then raise inside your Commerce Cloud orders.

    NEXT STEP

    Commerce Cloud to Meta CAPI, in production this week.

    Talk to our team All Salesforce Commerce Cloud use cases