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    CONNECTIONS / Sellsy / Sellsy to TikTok Custom Audience

    Your Sellsy quotes and sales pipelines, wired to TikTok audience targeting.

    Signals reads your Sellsy quotes and sales pipelines through scoped OAuth access to Sellsy, reading only your Sellsy quotes and sales pipelines, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.

    Talk to our team Explore the setup

    sellsy -> tiktok-custom-audience :: live

    1. ● sellsy → tiktok.audience :: live
    2. > read segments rows=65,263
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 56,126 matched

    WHAT THIS ENABLES

    Sellsy to TikTok Custom Audience

    TikTok Custom Audience for Sellsy: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your Sellsy quotes and sales pipelines, hashed and consent-screened as records change.

    • Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your Sellsy quotes and sales pipelines as records change.
    • Targeting that mirrors your live segment, with no export step out of your Sellsy quotes and sales pipelines.

    WHAT FLOWS WHERE

    Sellsy to Custom Audience, mapped.

    Each sync hands the customer segments from your Sellsy quotes and sales pipelines to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    Each sync hands the customer segments from your Sellsy quotes and sales pipelines to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, working out of Sellsy quotes, invoices, and sales pipelines.

    Billing-led sales teams on Sellsy who need TikTok custom audiences mirroring the segment your data team publishes out of Sellsy quotes and sales pipelines.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Sellsy, reading only your Sellsy quotes and sales pipelines, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.

    2. Map

      Columns from your Sellsy quotes and sales pipelines align to TikTok's Custom Audience API in the visual mapper, hashed as the sync runs and checked for match quality on TikTok.

    3. Deliver

      As records change, Signals reads your Sellsy quotes and sales pipelines and delivers first-party segments to TikTok as match-ready custom audiences, sends only the records that changed, with match quality on TikTok watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes from your Sellsy quotes and sales pipelines, delivered as records change.

    Targeting that mirrors your live segment out of your Sellsy quotes and sales pipelines, delivered as records change without API call volume climbing.

    Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your Sellsy quotes and sales pipelines.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: sellsy.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=sellsy.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_60825"
    5. id_list_size 65,263 · matched 56,126
    6. ✓ accepted match=86%
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    FAQ

    Asked on almost every call.

    How often does the Sellsy TikTok Custom Audience sync run?

    The pace follows your Sellsy quotes and sales pipelines: Signals sends changes from Sellsy to TikTok as records change. Because it sends only the records that changed, TikTok custom audiences mirroring the segment your data team publishes stays current while billing-led sales teams on Sellsy keep match quality on TikTok in view. Delivery needs no export and no manual upload.

    What match rate should a Sellsy-sourced TikTok Custom Audience batch expect?

    In Sellsy, match rate tracks the email and phone quality your Sellsy quotes and sales pipelines carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows billing-led sales teams on Sellsy where match quality on TikTok needs work, a data-quality task handled in Sellsy.

    NEXT STEP

    Sellsy to TikTok Custom Audience, in production this week.

    Talk to our team All Sellsy use cases