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    CONNECTIONS / Sellsy / Sellsy to Meta Custom Audience

    Your Sellsy quotes and sales pipelines, wired to Meta lookalike and suppression seeds.

    Signals reads your Sellsy quotes and sales pipelines through scoped OAuth access to Sellsy, reading only your Sellsy quotes and sales pipelines, then keeps Meta audiences synced as adds and removals so lists never drift so Meta sees match-ready audiences without an export.

    Talk to our team Explore the setup

    sellsy -> meta-custom-audience :: live

    1. ● sellsy → meta.audience :: live
    2. > read segments rows=40,684
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 33,768 matched

    WHAT THIS ENABLES

    Sellsy to Meta Custom Audience

    Meta Custom Audience for Sellsy: Signals keeps Meta audiences synced as adds and removals so lists never drift straight from your Sellsy quotes and sales pipelines, hashed and consent-screened as records change.

    • Signals keeps Meta audiences synced as adds and removals so lists never drift, reading your Sellsy quotes and sales pipelines as records change.
    • Always-current lookalike seeds and exclusions, with no export step out of your Sellsy quotes and sales pipelines.

    WHAT FLOWS WHERE

    Sellsy to Custom Audience, mapped.

    Each sync hands the customer segments from your Sellsy quotes and sales pipelines to Signals, which hashes and filters every record, then Meta's Custom Audiences API logs the match-ready audiences for audience refresh cadence.

    Each sync hands the customer segments from your Sellsy quotes and sales pipelines to Signals, which hashes and filters every record, then Meta's Custom Audiences API logs the match-ready audiences for audience refresh cadence.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Performance teams running first-party suppression and lookalike seeds, working out of Sellsy quotes, invoices, and sales pipelines.

    Billing-led sales teams on Sellsy who need lookalike seeds and suppression lists that track your live customer base out of Sellsy quotes and sales pipelines.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Sellsy, reading only your Sellsy quotes and sales pipelines, mapped to Meta's Custom Audiences API and tuned for audience refresh cadence.

    2. Map

      Columns from your Sellsy quotes and sales pipelines align to Meta's Custom Audiences API in the visual mapper, hashed as the sync runs and checked for audience refresh cadence.

    3. Deliver

      As records change, Signals reads your Sellsy quotes and sales pipelines and keeps Meta audiences synced as adds and removals so lists never drift, sends only the records that changed, with audience refresh cadence watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lookalike seeds and suppression lists that track your live customer base from your Sellsy quotes and sales pipelines, delivered as records change.

    Always-current lookalike seeds and exclusions out of your Sellsy quotes and sales pipelines, delivered as records change without API call volume climbing.

    Match feedback on audience refresh cadence from Meta's Custom Audiences API each run, tied back to your Sellsy quotes and sales pipelines.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: sellsy.meta-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /customaudiences source=sellsy.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. num_received 40,684 · num_invalid_entries 58
    5. audience_id "1674230" · session "upsert"
    6. ✓ accepted match=83%
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    FAQ

    Asked on almost every call.

    How often does the Sellsy Meta Custom Audience sync run?

    The pace follows your Sellsy quotes and sales pipelines: Signals sends changes from Sellsy to Meta as records change. Because it sends only the records that changed, lookalike seeds and suppression lists that track your live customer base stays current while billing-led sales teams on Sellsy keep audience refresh cadence in view. Delivery needs no export and no manual upload.

    What match rate should a Sellsy-sourced Meta Custom Audience batch expect?

    In Sellsy, match rate tracks the email and phone quality your Sellsy quotes and sales pipelines carry. Clean identifiers land for Meta; blank ones never will. The first Custom Audiences API report shows billing-led sales teams on Sellsy where audience refresh cadence needs work, a data-quality task handled in Sellsy.

    NEXT STEP

    Sellsy to Meta Custom Audience, in production this week.

    Talk to our team All Sellsy use cases