CONNECTIONS / OneDrive / OneDrive to TikTok Custom Audience
From OneDrive files to TikTok audience targeting.
Connect OneDrive and point Signals at your OneDrive files; it delivers first-party segments to TikTok as match-ready custom audiences each time a new file lands, hashed and consent-checked for TikTok.
- ● onedrive → tiktok.audience :: live
- > read segments rows=49,370
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 42,952 matched
WHAT THIS ENABLES
OneDrive to TikTok Custom Audience
OneDrive to TikTok Custom Audience: Signals reads your OneDrive files and delivers first-party segments to TikTok as match-ready custom audiences, hashed and consent-checked each time a new file lands.
- Customer segments from your OneDrive files activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
- TikTok custom audiences mirroring the segment your data team publishes, drawn from your OneDrive files by teams sharing exports via OneDrive.
WHAT FLOWS WHERE
OneDrive to Custom Audience, mapped.
Each sync hands the customer segments from your OneDrive files to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.
Each sync hands the customer segments from your OneDrive files to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.
Built for the teams that own the number.
Teams sharing exports via OneDrive activating TikTok audience targeting straight from OneDrive files.
From kickoff to verified events.
-
Connect
Read-only OAuth access to the OneDrive folder you name to feed TikTok's Custom Audience API, sized for match quality on TikTok.
-
Map
Signals picks up your OneDrive files, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.
-
Deliver
On each run, Signals pulls your OneDrive files, delivers first-party segments to TikTok as match-ready custom audiences, and processes only the newly dropped file, with match quality on TikTok in the debugger.
What ships with this use case.
TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your OneDrive files and processes only the newly dropped file.
Targeting that mirrors your live segment from your OneDrive files, with transfer overhead steady because Signals processes only the newly dropped file.
A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your OneDrive files.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /dmp/custom_audience source=microsoft-onedrive.segments
- id_schema ["EMAIL_SHA256","PHONE_SHA256"]
- action "add" · audience_id "aud_98764"
- id_list_size 49,370 · matched 42,952
- ✓ accepted match=87%
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How often does the OneDrive TikTok Custom Audience sync run?
The pace follows your OneDrive files: Signals sends changes from OneDrive to TikTok each time a new file lands. Because it processes only the newly dropped file, TikTok custom audiences mirroring the segment your data team publishes stays current while teams sharing exports via OneDrive keep match quality on TikTok in view. Delivery needs no export and no manual upload.
What match rate should a OneDrive-sourced TikTok Custom Audience batch expect?
Coverage of hashed identifiers across your OneDrive files decides it, and teams sharing exports via OneDrive own that inside OneDrive. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which teams sharing exports via OneDrive then raise inside your OneDrive files.
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