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    CONNECTIONS / OneDrive / OneDrive to Meta Custom Audience

    From OneDrive files to Meta lookalike and suppression seeds.

    Connect OneDrive and point Signals at your OneDrive files; it keeps Meta audiences synced as adds and removals so lists never drift each time a new file lands, hashed and consent-checked for Meta.

    microsoft-onedrive -> meta-custom-audience :: live

    1. ● onedrive → meta.audience :: live
    2. > read segments rows=38,460
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 33,845 matched

    WHAT THIS ENABLES

    OneDrive to Meta Custom Audience

    OneDrive to Meta Custom Audience: Signals reads your OneDrive files and keeps Meta audiences synced as adds and removals so lists never drift, hashed and consent-checked each time a new file lands.

    • Customer segments from your OneDrive files activated for Meta, as Signals keeps Meta audiences synced as adds and removals so lists never drift.
    • Lookalike seeds and suppression lists that track your live customer base, drawn from your OneDrive files by teams sharing exports via OneDrive.

    WHAT FLOWS WHERE

    OneDrive to Custom Audience, mapped.

    Each sync hands the customer segments from your OneDrive files to Signals, which hashes and filters every record, then Meta's Custom Audiences API logs the match-ready audiences for audience refresh cadence.

    Each sync hands the customer segments from your OneDrive files to Signals, which hashes and filters every record, then Meta's Custom Audiences API logs the match-ready audiences for audience refresh cadence.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Performance teams running first-party suppression and lookalike seeds, with the records already in OneDrive folders and shared exports.

    Teams sharing exports via OneDrive activating Meta lookalike and suppression seeds straight from OneDrive files.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Read-only OAuth access to the OneDrive folder you name to feed Meta's Custom Audiences API, sized for audience refresh cadence.

    2. Map

      Signals picks up your OneDrive files, and its columns map to Meta's Custom Audiences API in the visual mapper, hashed and checked for audience refresh cadence.

    3. Deliver

      On each run, Signals pulls your OneDrive files, keeps Meta audiences synced as adds and removals so lists never drift, and processes only the newly dropped file, with audience refresh cadence in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lookalike seeds and suppression lists that track your live customer base on every run, as Signals reads your OneDrive files and processes only the newly dropped file.

    Always-current lookalike seeds and exclusions from your OneDrive files, with transfer overhead steady because Signals processes only the newly dropped file.

    A per-run match report from Meta's Custom Audiences API on audience refresh cadence, straight out of your OneDrive files.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: microsoft-onedrive.meta-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /customaudiences source=microsoft-onedrive.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. num_received 38,460 · num_invalid_entries -96
    5. audience_id "1680167" · session "upsert"
    6. ✓ accepted match=88%
    FAQ

    Asked on almost every call.

    How often does the OneDrive Meta Custom Audience sync run?

    The pace follows your OneDrive files: Signals sends changes from OneDrive to Meta each time a new file lands. Because it processes only the newly dropped file, lookalike seeds and suppression lists that track your live customer base stays current while teams sharing exports via OneDrive keep audience refresh cadence in view. Delivery needs no export and no manual upload.

    What match rate should a OneDrive-sourced Meta Custom Audience batch expect?

    Coverage of hashed identifiers across your OneDrive files decides it, and teams sharing exports via OneDrive own that inside OneDrive. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags audience refresh cadence, which teams sharing exports via OneDrive then raise inside your OneDrive files.

    NEXT STEP

    OneDrive to Meta Custom Audience, in production this week.