Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / Magento / Magento to Snap CAPI

    Your Magento orders, wired to Snapchat's web Conversions API.

    Connect Magento and point Signals at your Magento orders; it posts checkout purchases to Snapchat server-side alongside the pixel as orders complete, hashed and consent-checked for Snapchat.

    Talk to our team Explore the setup

    magento -> snap-web-capi :: live

    1. ● magento → snap.capi :: live
    2. > read web_orders rows=58,192
    3. hash sha256(email,phone) consent=filtered
    4. route snap deliver
    5. ✓ delivered · 48,299 matched

    WHAT THIS ENABLES

    Magento to Snap Conversions API

    Magento to Snap Conversions API: Signals reads your Magento orders and posts checkout purchases to Snapchat server-side alongside the pixel, hashed and consent-checked as orders complete.

    • On-site purchase and checkout events from your Magento orders activated for Snapchat, as Signals posts checkout purchases to Snapchat server-side alongside the pixel.
    • Web conversions Snapchat can optimize on without pixel-only gaps, drawn from your Magento orders by merchants on Adobe Commerce (Magento).

    WHAT FLOWS WHERE

    Magento to Web CAPI, mapped.

    Signals reads the on-site purchase and checkout events from your Magento orders; Signals hashes and consent-screens each record before Snapchat's Conversions API accepts the web conversions for server-and-pixel deduplication.

    Signals reads the on-site purchase and checkout events from your Magento orders; Signals hashes and consent-screens each record before Snapchat's Conversions API accepts the web conversions for server-and-pixel deduplication.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Snapchat advertisers whose store conversions slip past the pixel, with the records already in Magento orders, customers, and quotes.

    Merchants on Adobe Commerce (Magento) activating Snapchat's web Conversions API straight from Magento orders.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped API access to Magento, reading only your Magento orders to feed Snapchat's Conversions API, sized for server-and-pixel deduplication.

    2. Map

      Signals reads your Magento orders, and its columns map to Snapchat's Conversions API in the visual mapper, hashed and checked for server-and-pixel deduplication.

    3. Deliver

      On each run, Signals pulls your Magento orders, posts checkout purchases to Snapchat server-side alongside the pixel, and sends only the orders that changed, with server-and-pixel deduplication in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Web conversions Snapchat can optimize on without pixel-only gaps on every run, as Signals reads your Magento orders and sends only the orders that changed.

    Checkout purchases counted server-side on Snap from your Magento orders, with API call volume steady because Signals sends only the orders that changed.

    A per-run match report from Snapchat's Conversions API on server-and-pixel deduplication, straight out of your Magento orders.

    ON THE WIRE

    What Web CAPI actually receives.

    signals :: magento.snap-web-capi :: wire

    1. ● signals :: event payload
    2. > POST /v2/conversion source=magento.web_orders
    3. event_type "PURCHASE" · timestamp 1784534276
    4. hashed_email "2ac910…" · hashed_phone_number "e04b7f…"
    5. price 2894.00 · currency AED
    6. ✓ accepted · match=true
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Magento

    Magento to Meta CAPI

    Magento to Meta Conversions API: Signals reads your Magento orders and sends every browser…

    Learn more

    from Magento

    Magento to Meta CTM

    Magento to Meta Click-to-Message: Signals reads your Magento orders and credits orders that…

    Learn more

    same use case

    BigCommerce to Snap CAPI

    Snap Conversions API for BigCommerce: Signals posts checkout purchases to Snapchat…

    Learn more

    generic

    Snap Web CAPI

    Datahash is a Snapchat Marketing Partner. We deliver Snap CAPI for web, deduped with the…

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Magento Snap CAPI sync run?

    You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into Snapchat. Since Signals sends only the orders that changed, web conversions Snapchat can optimize on without pixel-only gaps keeps pace and merchants on Adobe Commerce (Magento) watch server-and-pixel deduplication. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Magento-sourced Snap CAPI batch expect?

    In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for Snapchat; blank ones never will. The first Conversions API report shows merchants on Adobe Commerce (Magento) where server-and-pixel deduplication needs work, a data-quality task handled in Magento.

    NEXT STEP

    Magento to Snap CAPI, in production this week.

    Talk to our team All Magento use cases