CONNECTIONS / Magento / Magento to Google Store Sales
Your Magento orders, wired to Google Store Sales matching.
Connect Magento and point Signals at your Magento orders; it matches in-person transactions to Google accounts as store-sales conversions as orders complete, hashed and consent-checked for Google Ads.
- ● magento → google.sales :: live
- > read closed_deals rows=38,408
- hash sha256(email,phone) consent=filtered
- route google deliver
- ✓ delivered · 31,879 matched
WHAT THIS ENABLES
Magento to Google Store Sales
Magento to Google Store Sales: Signals reads your Magento orders and matches in-person transactions to Google accounts as store-sales conversions, hashed and consent-checked as orders complete.
- Offline and in-store sales from your Magento orders activated for Google Ads, as Signals matches in-person transactions to Google accounts as store-sales conversions.
- Counter and showroom revenue inside the same ROAS view as online orders, drawn from your Magento orders by merchants on Adobe Commerce (Magento).
The click, the conversion, and the credit.
The conversion happens off Google, away from any pixel. Here is how Magento closes the loop.
Built for the teams that own the number.
Merchants on Adobe Commerce (Magento) activating Google Store Sales matching straight from Magento orders.
From kickoff to verified events.
-
Connect
Scoped API access to Magento, reading only your Magento orders to feed Google Ads' Store Sales Direct API, sized for the store-sales match rate.
-
Map
Signals reads your Magento orders, and its columns map to Google Ads' Store Sales Direct API in the visual mapper, hashed and checked for the store-sales match rate.
-
Deliver
On each run, Signals pulls your Magento orders, matches in-person transactions to Google accounts as store-sales conversions, and sends only the orders that changed, with the store-sales match rate in the debugger.
What changes when the CSV goes away.
| Capability | Manual CSV upload | Datahash |
|---|---|---|
| Reporting | Offline sales sit in a separate export, reconciled by hand. | Revenue counted in the same Store Sales reporting as web conversions. |
| Deduplication | A re-uploaded file risks counting the same conversion twice. | Deduped delivery, so a resent record never counts as a second conversion. |
| Match visibility | Match quality is a guess until the numbers look off. | Match rate reported per upload, tied to the source event set that produced it. |
| Effort and latency | An analyst exports and uploads on a manual cadence. | Server-side and automatic the moment Magento records the event. |
What Store Sales actually receives.
- ● signals :: store sales upload
- > POST /offline_user_data_jobs source=magento.closed_deals
- transaction_time 2026-07-14T17:58:45 · transaction_amount_micros 28590000000
- currency_code USD
- hashed_email sha256 "6d2e91…" · hashed_last_name sha256 "cc410a…"
- ✓ accepted match=83%
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How often does the Magento Google Store Sales sync run?
You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into Google Ads. Since Signals sends only the orders that changed, counter and showroom revenue inside the same ROAS view as online orders keeps pace and merchants on Adobe Commerce (Magento) watch the store-sales match rate. One scoped connection sets it up, cadence adjustable later.
What match rate should a Magento-sourced Google Store Sales batch expect?
In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for Google Ads; blank ones never will. The first Store Sales Direct API report shows merchants on Adobe Commerce (Magento) where the store-sales match rate needs work, a data-quality task handled in Magento.
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