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    CONNECTIONS / Active Campaign / ActiveCampaign to Google Store Sales

    ActiveCampaign contacts and deal stages into Google Ads, built for Google Store Sales matching.

    Connect ActiveCampaign and point Signals at your ActiveCampaign contacts and deal stages; it matches in-person transactions to Google accounts as store-sales conversions as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    active-campaign -> google-store-sales :: live

    1. ● activecampaign → google.sales :: live
    2. > read closed_deals rows=25,306
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 21,510 matched

    WHAT THIS ENABLES

    ActiveCampaign to Google Store Sales

    ActiveCampaign to Google Store Sales: Signals reads your ActiveCampaign contacts and deal stages and matches in-person transactions to Google accounts as store-sales conversions, hashed and consent-checked as records change.

    • Offline and in-store sales from your ActiveCampaign contacts and deal stages activated for Google Ads, as Signals matches in-person transactions to Google accounts as store-sales conversions.
    • Counter and showroom revenue inside the same ROAS view as online orders, drawn from your ActiveCampaign contacts and deal stages by lifecycle marketers running ActiveCampaign.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Google, away from any pixel. Here is how Active Campaign closes the loop.

    Google credits the campaign that sourced the conversion conversion happens off-platform Ad click on Google CRM record sync recorded in Active Campai… S Signals hash · dedupe Store Sales Direct API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Omnichannel retailers reconciling point-of-sale against Google spend, with the records already in ActiveCampaign contacts, deals, and automations.

    Lifecycle marketers running ActiveCampaign activating Google Store Sales matching straight from ActiveCampaign contacts and deal stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to ActiveCampaign, reading only your ActiveCampaign contacts and deal stages to feed Google Ads' Store Sales Direct API, sized for the store-sales match rate.

    2. Map

      Signals reads your ActiveCampaign contacts and deal stages, and its columns map to Google Ads' Store Sales Direct API in the visual mapper, hashed and checked for the store-sales match rate.

    3. Deliver

      On each run, Signals pulls your ActiveCampaign contacts and deal stages, matches in-person transactions to Google accounts as store-sales conversions, and sends only the records that changed, with the store-sales match rate in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Store Sales reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Active Campaign records the event.
    ON THE WIRE

    What Store Sales actually receives.

    signals :: active-campaign.google-store-sales :: wire

    1. ● signals :: store sales upload
    2. > POST /offline_user_data_jobs source=active-campaign.closed_deals
    3. transaction_time 2026-07-14T19:52:35 · transaction_amount_micros 14732000000
    4. currency_code SAR
    5. hashed_email sha256 "6d2e91…" · hashed_last_name sha256 "cc410a…"
    6. ✓ accepted match=85%
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Active Campaign

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    FAQ

    Asked on almost every call.

    How often does the ActiveCampaign Google Store Sales sync run?

    You set the cadence, from near-real-time to a nightly ActiveCampaign sync of your ActiveCampaign contacts and deal stages into Google Ads. Since Signals sends only the records that changed, counter and showroom revenue inside the same ROAS view as online orders keeps pace and lifecycle marketers running ActiveCampaign watch the store-sales match rate. One scoped connection sets it up, cadence adjustable later.

    What match rate should a ActiveCampaign-sourced Google Store Sales batch expect?

    In ActiveCampaign, match rate tracks the email and phone quality your ActiveCampaign contacts and deal stages carry. Clean identifiers land for Google Ads; blank ones never will. The first Store Sales Direct API report shows lifecycle marketers running ActiveCampaign where the store-sales match rate needs work, a data-quality task handled in ActiveCampaign.

    NEXT STEP

    ActiveCampaign to Google Store Sales, in production this week.

    Talk to our team All Active Campaign use cases