CONNECTIONS / Magento / Magento to Meta Offline CAPI
Your Magento orders, wired to Meta's offline optimization.
Connect Magento and point Signals at your Magento orders; it credits dealer, branch, and phone sales to the Meta campaigns behind them as orders complete, hashed and consent-checked for Meta.
- ● magento → meta.capi :: live
- > read closed_deals rows=72,885
- hash sha256(email,phone) consent=filtered
- route meta deliver
- ✓ delivered · 56,850 matched
WHAT THIS ENABLES
Magento to Meta Offline CAPI
Magento to Meta Offline CAPI: Signals reads your Magento orders and credits dealer, branch, and phone sales to the Meta campaigns behind them, hashed and consent-checked as orders complete.
- Offline and in-store sales from your Magento orders activated for Meta, as Signals credits dealer, branch, and phone sales to the Meta campaigns behind them.
- In-store and phone revenue joining Meta's optimization loop, drawn from your Magento orders by merchants on Adobe Commerce (Magento).
The click, the conversion, and the credit.
The conversion happens off Meta, away from any pixel. Here is how Magento closes the loop.
Built for the teams that own the number.
Merchants on Adobe Commerce (Magento) activating Meta's offline optimization straight from Magento orders.
From kickoff to verified events.
-
Connect
Scoped API access to Magento, reading only your Magento orders to feed Meta's Offline Conversions API, sized for Meta's 62-day event window.
-
Map
Signals reads your Magento orders, and its columns map to Meta's Offline Conversions API in the visual mapper, hashed and checked for Meta's 62-day event window.
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Deliver
On each run, Signals pulls your Magento orders, credits dealer, branch, and phone sales to the Meta campaigns behind them, and sends only the orders that changed, with Meta's 62-day event window in the debugger.
What changes when the CSV goes away.
| Capability | Manual CSV upload | Datahash |
|---|---|---|
| Reporting | Offline sales sit in a separate export, reconciled by hand. | Revenue counted in the same Offline CAPI reporting as web conversions. |
| Deduplication | A re-uploaded file risks counting the same conversion twice. | Deduped delivery, so a resent record never counts as a second conversion. |
| Match visibility | Match quality is a guess until the numbers look off. | Match rate reported per upload, tied to the source event set that produced it. |
| Effort and latency | An analyst exports and uploads on a manual cadence. | Server-side and automatic the moment Magento records the event. |
What Offline CAPI actually receives.
- ● signals :: event payload
- > POST /offline_conversions source=magento.closed_deals
- event_name "Purchase" · event_time 2026-07-21T19:14:04
- value 29943.00 · currency AED
- em sha256 "1fa603…" · ph sha256 "eb2201…" · external_id "txn-83244"
- ✓ accepted match=78%
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How often does the Magento Meta Offline CAPI sync run?
You set the cadence, from near-real-time to a nightly Magento sync of your Magento orders into Meta. Since Signals sends only the orders that changed, in-store and phone revenue joining Meta's optimization loop keeps pace and merchants on Adobe Commerce (Magento) watch Meta's 62-day event window. One scoped connection sets it up, cadence adjustable later.
What match rate should a Magento-sourced Meta Offline CAPI batch expect?
In Magento, match rate tracks the email and phone quality your Magento orders carry. Clean identifiers land for Meta; blank ones never will. The first Offline Conversions API report shows merchants on Adobe Commerce (Magento) where Meta's 62-day event window needs work, a data-quality task handled in Magento.
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