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    CONNECTIONS / Kommo / Kommo to Meta Conversion Leads

    Your Kommo messenger pipelines, wired to Meta Conversion Leads bidding.

    Connect Kommo and point Signals at your Kommo messenger pipelines; it reports lead-stage progress so Meta bids toward qualified pipeline as records change, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    kommo -> meta-capi-crm :: live

    1. ● kommo → meta.leads :: live
    2. > read lead_pipeline rows=41,197
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 30,486 matched

    WHAT THIS ENABLES

    Kommo to Meta CAPI for CRM

    Kommo to Meta CAPI for CRM: your Kommo messenger pipelines, hashed and consent-checked, feed Meta as Signals reports lead-stage progress so Meta bids toward qualified pipeline as records change.

    • Qualified-lead and pipeline signals from your Kommo messenger pipelines activated for Meta, as Signals reports lead-stage progress so Meta bids toward qualified pipeline.
    • Meta bidding tuned to the lead stages that become revenue, drawn from your Kommo messenger pipelines by conversational-sales teams on Kommo.

    WHAT FLOWS WHERE

    Kommo to CAPI for CRM, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Kommo messenger pipelines to Signals, which hashes and filters every record, then Meta's Conversion Leads API logs the lead conversions for lead-stage selection.

    Each sync hands the qualified-lead and pipeline signals from your Kommo messenger pipelines to Signals, which hashes and filters every record, then Meta's Conversion Leads API logs the lead conversions for lead-stage selection.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Meta lead-gen advertisers whose lead quality swings more than volume, with the records already in Kommo leads and messenger-driven pipelines.

    Conversational-sales teams on Kommo activating Meta Conversion Leads bidding straight from Kommo messenger pipelines.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Kommo, reading only your Kommo messenger pipelines to feed Meta's Conversion Leads API, sized for lead-stage selection.

    2. Map

      Signals reads your Kommo messenger pipelines, and its columns map to Meta's Conversion Leads API in the visual mapper, hashed and checked for lead-stage selection.

    3. Deliver

      On each run, Signals pulls your Kommo messenger pipelines, reports lead-stage progress so Meta bids toward qualified pipeline, and sends only the records that changed, with lead-stage selection in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Meta bidding tuned to the lead stages that become revenue on every run, as Signals reads your Kommo messenger pipelines and sends only the records that changed.

    Bids weighted to revenue-grade lead stages from your Kommo messenger pipelines, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Meta's Conversion Leads API on lead-stage selection, straight out of your Kommo messenger pipelines.

    ON THE WIRE

    What CAPI for CRM actually receives.

    signals :: kommo.meta-capi-crm :: wire

    1. ● signals :: event payload
    2. > POST /conversion_leads source=kommo.lead_pipeline
    3. event_name "Purchase" · value 1648 USD
    4. em sha256 "6f2a91…" · ph sha256 "d40c7e…"
    5. lead_id "lsh_60625" · action_source "system_generated"
    6. ✓ accepted pii=hashed-at-ingestion
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    FAQ

    Asked on almost every call.

    How often does the Kommo Meta Conversion Leads sync run?

    Delivery tracks Kommo, run by conversational-sales teams on Kommo: a near-real-time or scheduled sync of your Kommo messenger pipelines feeds Meta on that cadence. Each run sends only the records that changed, so bids weighted to revenue-grade lead stages holds up on lead-stage selection. The live debugger confirms every delivery inline.

    What match rate should a Kommo-sourced Meta Conversion Leads batch expect?

    Match rate follows identifier coverage in your Kommo messenger pipelines, which conversational-sales teams on Kommo control, not Kommo itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Conversion Leads API pinpoints lead-stage selection, the number conversational-sales teams on Kommo tune against.

    NEXT STEP

    Kommo to Meta Conversion Leads, in production this week.

    Talk to our team All Kommo use cases