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    CONNECTIONS / Microsoft Dynamics / Dynamics 365 to TikTok Custom Audience

    Dynamics 365 opportunities and process flows into TikTok, built for TikTok audience targeting.

    Signals reads your Dynamics 365 opportunities and process flows through scoped OAuth access to Dynamics 365, reading only your Dynamics 365 opportunities and process flows, then delivers first-party segments to TikTok as match-ready custom audiences so TikTok sees match-ready audiences without an export.

    Talk to our team Explore the setup

    dynamics -> tiktok-custom-audience :: live

    1. ● dynamics 365 → tiktok.audience :: live
    2. > read segments rows=73,167
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 64,387 matched

    WHAT THIS ENABLES

    Dynamics 365 to TikTok Custom Audience

    TikTok Custom Audience for Dynamics 365: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your Dynamics 365 opportunities and process flows, hashed and consent-screened as records change.

    • Signals delivers first-party segments to TikTok as match-ready custom audiences, reading your Dynamics 365 opportunities and process flows as records change.
    • Targeting that mirrors your live segment, with no export step out of your Dynamics 365 opportunities and process flows.

    WHAT FLOWS WHERE

    Microsoft Dynamics to Custom Audience, mapped.

    Signals reads the customer segments from your Dynamics 365 opportunities and process flows; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals reads the customer segments from your Dynamics 365 opportunities and process flows; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, working out of Dynamics 365 opportunities and business process flows.

    Enterprise RevOps teams on Dynamics 365 who need TikTok custom audiences mirroring the segment your data team publishes out of Dynamics 365 opportunities and process flows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Dynamics 365, reading only your Dynamics 365 opportunities and process flows, mapped to TikTok's Custom Audience API and tuned for match quality on TikTok.

    2. Map

      Columns from your Dynamics 365 opportunities and process flows align to TikTok's Custom Audience API in the visual mapper, hashed as the sync runs and checked for match quality on TikTok.

    3. Deliver

      As records change, Signals reads your Dynamics 365 opportunities and process flows and delivers first-party segments to TikTok as match-ready custom audiences, sends only the records that changed, with match quality on TikTok watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes from your Dynamics 365 opportunities and process flows, delivered as records change.

    Targeting that mirrors your live segment out of your Dynamics 365 opportunities and process flows, delivered as records change without API call volume climbing.

    Match feedback on match quality on TikTok from TikTok's Custom Audience API each run, tied back to your Dynamics 365 opportunities and process flows.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: dynamics.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=dynamics.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_75991"
    5. id_list_size 73,167 · matched 64,387
    6. ✓ accepted match=88%
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    FAQ

    Asked on almost every call.

    How often does the Dynamics 365 TikTok Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Dynamics 365 sync of your Dynamics 365 opportunities and process flows into TikTok. Since Signals sends only the records that changed, TikTok custom audiences mirroring the segment your data team publishes keeps pace and enterprise RevOps teams on Dynamics 365 watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Dynamics 365-sourced TikTok Custom Audience batch expect?

    Match rate follows identifier coverage in your Dynamics 365 opportunities and process flows, which enterprise RevOps teams on Dynamics 365 control, not Dynamics 365 itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number enterprise RevOps teams on Dynamics 365 tune against.

    NEXT STEP

    Dynamics 365 to TikTok Custom Audience, in production this week.

    Talk to our team All Microsoft Dynamics use cases