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    CONNECTIONS / Microsoft Dynamics / Dynamics 365 to Google Customer Match

    Dynamics 365 opportunities and process flows into Google Ads, built for Google Customer Match.

    Signals reads your Dynamics 365 opportunities and process flows through scoped OAuth access to Dynamics 365, reading only your Dynamics 365 opportunities and process flows, then projects your segments into Google Ads as Customer Match lists so Google Ads sees match-ready audiences without an export.

    Talk to our team Explore the setup

    dynamics -> google-customer-match :: live

    1. ● dynamics 365 → google.match :: live
    2. > read segments rows=69,030
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 58,676 matched

    WHAT THIS ENABLES

    Dynamics 365 to Google Customer Match

    Google Customer Match for Dynamics 365: Signals projects your segments into Google Ads as Customer Match lists straight from your Dynamics 365 opportunities and process flows, hashed and consent-screened as records change.

    • Signals projects your segments into Google Ads as Customer Match lists, reading your Dynamics 365 opportunities and process flows as records change.
    • Lists that self-maintain across syncs, with no export step out of your Dynamics 365 opportunities and process flows.

    WHAT FLOWS WHERE

    Microsoft Dynamics to Customer Match, mapped.

    Signals reads the customer segments from your Dynamics 365 opportunities and process flows; Signals hashes and consent-screens each record before Google Ads' Customer Match API accepts the match-ready audiences for the serving-size threshold.

    Signals reads the customer segments from your Dynamics 365 opportunities and process flows; Signals hashes and consent-screens each record before Google Ads' Customer Match API accepts the match-ready audiences for the serving-size threshold.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Growth teams feeding Google audiences from governed first-party data, working out of Dynamics 365 opportunities and business process flows.

    Enterprise RevOps teams on Dynamics 365 who need Customer Match lists that add joiners and drop lapsed members each sync out of Dynamics 365 opportunities and process flows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Dynamics 365, reading only your Dynamics 365 opportunities and process flows, mapped to Google Ads' Customer Match API and tuned for the serving-size threshold.

    2. Map

      Columns from your Dynamics 365 opportunities and process flows align to Google Ads' Customer Match API in the visual mapper, hashed as the sync runs and checked for the serving-size threshold.

    3. Deliver

      As records change, Signals reads your Dynamics 365 opportunities and process flows and projects your segments into Google Ads as Customer Match lists, sends only the records that changed, with the serving-size threshold watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Customer Match lists that add joiners and drop lapsed members each sync from your Dynamics 365 opportunities and process flows, delivered as records change.

    Lists that self-maintain across syncs out of your Dynamics 365 opportunities and process flows, delivered as records change without API call volume climbing.

    Match feedback on the serving-size threshold from Google Ads' Customer Match API each run, tied back to your Dynamics 365 opportunities and process flows.

    ON THE WIRE

    What Customer Match actually receives.

    signals :: dynamics.google-customer-match :: wire

    1. ● signals :: audience upload
    2. > POST /user_list_operations source=dynamics.segments
    3. operation ADD · user_list "segment_86674"
    4. hashed_email sha256 "b02cf1…" · hashed_phone sha256 "3ad990…"
    5. members_uploaded 69,030 · members_matched 58,676
    6. ✓ accepted match=85%
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    FAQ

    Asked on almost every call.

    How often does the Dynamics 365 Google Customer Match sync run?

    You set the cadence, from near-real-time to a nightly Dynamics 365 sync of your Dynamics 365 opportunities and process flows into Google Ads. Since Signals sends only the records that changed, Customer Match lists that add joiners and drop lapsed members each sync keeps pace and enterprise RevOps teams on Dynamics 365 watch the serving-size threshold. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Dynamics 365-sourced Google Customer Match batch expect?

    Match rate follows identifier coverage in your Dynamics 365 opportunities and process flows, which enterprise RevOps teams on Dynamics 365 control, not Dynamics 365 itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Customer Match API pinpoints the serving-size threshold, the number enterprise RevOps teams on Dynamics 365 tune against.

    NEXT STEP

    Dynamics 365 to Google Customer Match, in production this week.

    Talk to our team All Microsoft Dynamics use cases