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    CONNECTIONS / Microsoft Dynamics / Dynamics 365 to Meta Custom Audience

    Dynamics 365 opportunities and process flows into Meta, built for Meta lookalike and suppression seeds.

    Signals reads your Dynamics 365 opportunities and process flows through scoped OAuth access to Dynamics 365, reading only your Dynamics 365 opportunities and process flows, then keeps Meta audiences synced as adds and removals so lists never drift so Meta sees match-ready audiences without an export.

    Talk to our team Explore the setup

    dynamics -> meta-custom-audience :: live

    1. ● dynamics 365 → meta.audience :: live
    2. > read segments rows=13,033
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 11,599 matched

    WHAT THIS ENABLES

    Dynamics 365 to Meta Custom Audience

    Meta Custom Audience for Dynamics 365: Signals keeps Meta audiences synced as adds and removals so lists never drift straight from your Dynamics 365 opportunities and process flows, hashed and consent-screened as records change.

    • Signals keeps Meta audiences synced as adds and removals so lists never drift, reading your Dynamics 365 opportunities and process flows as records change.
    • Always-current lookalike seeds and exclusions, with no export step out of your Dynamics 365 opportunities and process flows.

    WHAT FLOWS WHERE

    Microsoft Dynamics to Custom Audience, mapped.

    Signals reads the customer segments from your Dynamics 365 opportunities and process flows; Signals hashes and consent-screens each record before Meta's Custom Audiences API accepts the match-ready audiences for audience refresh cadence.

    Signals reads the customer segments from your Dynamics 365 opportunities and process flows; Signals hashes and consent-screens each record before Meta's Custom Audiences API accepts the match-ready audiences for audience refresh cadence.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Performance teams running first-party suppression and lookalike seeds, working out of Dynamics 365 opportunities and business process flows.

    Enterprise RevOps teams on Dynamics 365 who need lookalike seeds and suppression lists that track your live customer base out of Dynamics 365 opportunities and process flows.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Dynamics 365, reading only your Dynamics 365 opportunities and process flows, mapped to Meta's Custom Audiences API and tuned for audience refresh cadence.

    2. Map

      Columns from your Dynamics 365 opportunities and process flows align to Meta's Custom Audiences API in the visual mapper, hashed as the sync runs and checked for audience refresh cadence.

    3. Deliver

      As records change, Signals reads your Dynamics 365 opportunities and process flows and keeps Meta audiences synced as adds and removals so lists never drift, sends only the records that changed, with audience refresh cadence watched in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lookalike seeds and suppression lists that track your live customer base from your Dynamics 365 opportunities and process flows, delivered as records change.

    Always-current lookalike seeds and exclusions out of your Dynamics 365 opportunities and process flows, delivered as records change without API call volume climbing.

    Match feedback on audience refresh cadence from Meta's Custom Audiences API each run, tied back to your Dynamics 365 opportunities and process flows.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: dynamics.meta-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /customaudiences source=dynamics.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. num_received 13,033 · num_invalid_entries -280
    5. audience_id "1651304" · session "upsert"
    6. ✓ accepted match=89%
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    FAQ

    Asked on almost every call.

    How often does the Dynamics 365 Meta Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Dynamics 365 sync of your Dynamics 365 opportunities and process flows into Meta. Since Signals sends only the records that changed, lookalike seeds and suppression lists that track your live customer base keeps pace and enterprise RevOps teams on Dynamics 365 watch audience refresh cadence. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Dynamics 365-sourced Meta Custom Audience batch expect?

    Match rate follows identifier coverage in your Dynamics 365 opportunities and process flows, which enterprise RevOps teams on Dynamics 365 control, not Dynamics 365 itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Custom Audiences API pinpoints audience refresh cadence, the number enterprise RevOps teams on Dynamics 365 tune against.

    NEXT STEP

    Dynamics 365 to Meta Custom Audience, in production this week.

    Talk to our team All Microsoft Dynamics use cases