CONNECTIONS / Copper / Copper to TikTok Custom Audience
From Copper account pipelines to TikTok audience targeting.
Connect Copper and point Signals at your Copper account pipelines; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.
- ● copper → tiktok.audience :: live
- > read segments rows=31,698
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 26,943 matched
WHAT THIS ENABLES
Copper to TikTok Custom Audience
Copper to TikTok Custom Audience: your Copper account pipelines, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences as records change.
- Customer segments from your Copper account pipelines activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
- TikTok custom audiences mirroring the segment your data team publishes, drawn from your Copper account pipelines by Google Workspace sales teams on Copper.
WHAT FLOWS WHERE
Copper to Custom Audience, mapped.
Signals reads the customer segments from your Copper account pipelines as records change, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.
Signals reads the customer segments from your Copper account pipelines as records change, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.
Built for the teams that own the number.
Google Workspace sales teams on Copper activating TikTok audience targeting straight from Copper account pipelines.
From kickoff to verified events.
-
Connect
Scoped OAuth access to Copper, reading only your Copper account pipelines to feed TikTok's Custom Audience API, sized for match quality on TikTok.
-
Map
Signals reads your Copper account pipelines, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.
-
Deliver
On each run, Signals pulls your Copper account pipelines, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.
What ships with this use case.
TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Copper account pipelines and sends only the records that changed.
Targeting that mirrors your live segment from your Copper account pipelines, with API call volume steady because Signals sends only the records that changed.
A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Copper account pipelines.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /dmp/custom_audience source=copper.segments
- id_schema ["EMAIL_SHA256","PHONE_SHA256"]
- action "add" · audience_id "aud_53278"
- id_list_size 31,698 · matched 26,943
- ✓ accepted match=85%
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How often does the Copper TikTok Custom Audience sync run?
You set the cadence, from near-real-time to a nightly Copper sync of your Copper account pipelines into TikTok. Since Signals sends only the records that changed, TikTok custom audiences mirroring the segment your data team publishes keeps pace and Google Workspace sales teams on Copper watch match quality on TikTok. One scoped connection sets it up, cadence adjustable later.
What match rate should a Copper-sourced TikTok Custom Audience batch expect?
In Copper, match rate tracks the email and phone quality your Copper account pipelines carry. Clean identifiers land for TikTok; blank ones never will. The first Custom Audience API report shows Google Workspace sales teams on Copper where match quality on TikTok needs work, a data-quality task handled in Copper.
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