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    CONNECTIONS / Copper / Copper to Meta Custom Audience

    From Copper account pipelines to Meta lookalike and suppression seeds.

    Connect Copper and point Signals at your Copper account pipelines; it keeps Meta audiences synced as adds and removals so lists never drift as records change, hashed and consent-checked for Meta.

    copper -> meta-custom-audience :: live

    1. ● copper → meta.audience :: live
    2. > read segments rows=62,372
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 48,650 matched

    WHAT THIS ENABLES

    Copper to Meta Custom Audience

    Copper to Meta Custom Audience: your Copper account pipelines, hashed and consent-checked, feed Meta as Signals keeps Meta audiences synced as adds and removals so lists never drift as records change.

    • Customer segments from your Copper account pipelines activated for Meta, as Signals keeps Meta audiences synced as adds and removals so lists never drift.
    • Lookalike seeds and suppression lists that track your live customer base, drawn from your Copper account pipelines by Google Workspace sales teams on Copper.

    WHAT FLOWS WHERE

    Copper to Custom Audience, mapped.

    Signals reads the customer segments from your Copper account pipelines as records change, hashes and screens each record, and posts the match-ready audiences to Meta's Custom Audiences API, keeping audience refresh cadence in view.

    Signals reads the customer segments from your Copper account pipelines as records change, hashes and screens each record, and posts the match-ready audiences to Meta's Custom Audiences API, keeping audience refresh cadence in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Performance teams running first-party suppression and lookalike seeds, with the records already in Copper people, companies, and account pipelines.

    Google Workspace sales teams on Copper activating Meta lookalike and suppression seeds straight from Copper account pipelines.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Copper, reading only your Copper account pipelines to feed Meta's Custom Audiences API, sized for audience refresh cadence.

    2. Map

      Signals reads your Copper account pipelines, and its columns map to Meta's Custom Audiences API in the visual mapper, hashed and checked for audience refresh cadence.

    3. Deliver

      On each run, Signals pulls your Copper account pipelines, keeps Meta audiences synced as adds and removals so lists never drift, and sends only the records that changed, with audience refresh cadence in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lookalike seeds and suppression lists that track your live customer base on every run, as Signals reads your Copper account pipelines and sends only the records that changed.

    Always-current lookalike seeds and exclusions from your Copper account pipelines, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Meta's Custom Audiences API on audience refresh cadence, straight out of your Copper account pipelines.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: copper.meta-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /customaudiences source=copper.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. num_received 62,372 · num_invalid_entries 146
    5. audience_id "1656133" · session "upsert"
    6. ✓ accepted match=78%
    FAQ

    Asked on almost every call.

    How often does the Copper Meta Custom Audience sync run?

    You set the cadence, from near-real-time to a nightly Copper sync of your Copper account pipelines into Meta. Since Signals sends only the records that changed, lookalike seeds and suppression lists that track your live customer base keeps pace and Google Workspace sales teams on Copper watch audience refresh cadence. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Copper-sourced Meta Custom Audience batch expect?

    In Copper, match rate tracks the email and phone quality your Copper account pipelines carry. Clean identifiers land for Meta; blank ones never will. The first Custom Audiences API report shows Google Workspace sales teams on Copper where audience refresh cadence needs work, a data-quality task handled in Copper.

    NEXT STEP

    Copper to Meta Custom Audience, in production this week.