CONNECTIONS / Copper / Copper to Google Customer Match
From Copper account pipelines to Google Customer Match.
Connect Copper and point Signals at your Copper account pipelines; it projects your segments into Google Ads as Customer Match lists as records change, hashed and consent-checked for Google Ads.
- ● copper → google.match :: live
- > read segments rows=29,993
- hash sha256(email,phone) consent=filtered
- route google deliver
- ✓ delivered · 23,395 matched
WHAT THIS ENABLES
Copper to Google Customer Match
Copper to Google Customer Match: your Copper account pipelines, hashed and consent-checked, feed Google Ads as Signals projects your segments into Google Ads as Customer Match lists as records change.
- Customer segments from your Copper account pipelines activated for Google Ads, as Signals projects your segments into Google Ads as Customer Match lists.
- Customer Match lists that add joiners and drop lapsed members each sync, drawn from your Copper account pipelines by Google Workspace sales teams on Copper.
WHAT FLOWS WHERE
Copper to Customer Match, mapped.
Signals reads the customer segments from your Copper account pipelines as records change, hashes and screens each record, and posts the match-ready audiences to Google Ads' Customer Match API, keeping the serving-size threshold in view.
Signals reads the customer segments from your Copper account pipelines as records change, hashes and screens each record, and posts the match-ready audiences to Google Ads' Customer Match API, keeping the serving-size threshold in view.
Built for the teams that own the number.
Google Workspace sales teams on Copper activating Google Customer Match straight from Copper account pipelines.
From kickoff to verified events.
-
Connect
Scoped OAuth access to Copper, reading only your Copper account pipelines to feed Google Ads' Customer Match API, sized for the serving-size threshold.
-
Map
Signals reads your Copper account pipelines, and its columns map to Google Ads' Customer Match API in the visual mapper, hashed and checked for the serving-size threshold.
-
Deliver
On each run, Signals pulls your Copper account pipelines, projects your segments into Google Ads as Customer Match lists, and sends only the records that changed, with the serving-size threshold in the debugger.
What ships with this use case.
Customer Match lists that add joiners and drop lapsed members each sync on every run, as Signals reads your Copper account pipelines and sends only the records that changed.
Lists that self-maintain across syncs from your Copper account pipelines, with API call volume steady because Signals sends only the records that changed.
A per-run match report from Google Ads' Customer Match API on the serving-size threshold, straight out of your Copper account pipelines.
What Customer Match actually receives.
- ● signals :: audience upload
- > POST /user_list_operations source=copper.segments
- operation ADD · user_list "segment_67893"
- hashed_email sha256 "b02cf1…" · hashed_phone sha256 "3ad990…"
- members_uploaded 29,993 · members_matched 23,395
- ✓ accepted match=78%
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How often does the Copper Google Customer Match sync run?
You set the cadence, from near-real-time to a nightly Copper sync of your Copper account pipelines into Google Ads. Since Signals sends only the records that changed, Customer Match lists that add joiners and drop lapsed members each sync keeps pace and Google Workspace sales teams on Copper watch the serving-size threshold. One scoped connection sets it up, cadence adjustable later.
What match rate should a Copper-sourced Google Customer Match batch expect?
In Copper, match rate tracks the email and phone quality your Copper account pipelines carry. Clean identifiers land for Google Ads; blank ones never will. The first Customer Match API report shows Google Workspace sales teams on Copper where the serving-size threshold needs work, a data-quality task handled in Copper.
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