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    CONNECTIONS / Coevera / Coevera to TikTok Custom Audience

    From Coevera pipeline records to TikTok audience targeting.

    Connect Coevera and point Signals at your Coevera pipeline records; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    coevera -> tiktok-custom-audience :: live

    1. ● coevera → tiktok.audience :: live
    2. > read segments rows=13,435
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 11,957 matched

    WHAT THIS ENABLES

    Coevera to TikTok Custom Audience

    TikTok Custom Audience for Coevera: Signals delivers first-party segments to TikTok as match-ready custom audiences straight from your Coevera pipeline records, hashed and consent-screened as records change.

    • Customer segments from your Coevera pipeline records activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Coevera pipeline records by revenue teams on Coevera.

    WHAT FLOWS WHERE

    Coevera to Custom Audience, mapped.

    Signals reads the customer segments from your Coevera pipeline records; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    Signals reads the customer segments from your Coevera pipeline records; Signals hashes and consent-screens each record before TikTok's Custom Audience API accepts the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Coevera contact and pipeline records.

    Revenue teams on Coevera activating TikTok audience targeting straight from Coevera pipeline records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Coevera, reading only your Coevera pipeline records to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your Coevera pipeline records, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Coevera pipeline records, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Coevera pipeline records and sends only the records that changed.

    Targeting that mirrors your live segment from your Coevera pipeline records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Coevera pipeline records.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: coevera.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=coevera.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_96268"
    5. id_list_size 13,435 · matched 11,957
    6. ✓ accepted match=89%
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    FAQ

    Asked on almost every call.

    How often does the Coevera TikTok Custom Audience sync run?

    The pace follows your Coevera pipeline records: Signals sends changes from Coevera to TikTok as records change. Because it sends only the records that changed, TikTok custom audiences mirroring the segment your data team publishes stays current while revenue teams on Coevera keep match quality on TikTok in view. Delivery needs no export and no manual upload.

    What match rate should a Coevera-sourced TikTok Custom Audience batch expect?

    Coverage of hashed identifiers across your Coevera pipeline records decides it, and revenue teams on Coevera own that inside Coevera. A live email or phone matches into TikTok; neither, and it will not. First-run feedback flags match quality on TikTok, which revenue teams on Coevera then raise inside your Coevera pipeline records.

    NEXT STEP

    Coevera to TikTok Custom Audience, in production this week.

    Talk to our team All Coevera use cases