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    CONNECTIONS / Coevera / Coevera to Google Customer Match

    From Coevera pipeline records to Google Customer Match.

    Connect Coevera and point Signals at your Coevera pipeline records; it projects your segments into Google Ads as Customer Match lists as records change, hashed and consent-checked for Google Ads.

    coevera -> google-customer-match :: live

    1. ● coevera → google.match :: live
    2. > read segments rows=60,329
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 50,676 matched

    WHAT THIS ENABLES

    Coevera to Google Customer Match

    Google Customer Match for Coevera: Signals projects your segments into Google Ads as Customer Match lists straight from your Coevera pipeline records, hashed and consent-screened as records change.

    • Customer segments from your Coevera pipeline records activated for Google Ads, as Signals projects your segments into Google Ads as Customer Match lists.
    • Customer Match lists that add joiners and drop lapsed members each sync, drawn from your Coevera pipeline records by revenue teams on Coevera.

    WHAT FLOWS WHERE

    Coevera to Customer Match, mapped.

    Signals reads the customer segments from your Coevera pipeline records; Signals hashes and consent-screens each record before Google Ads' Customer Match API accepts the match-ready audiences for the serving-size threshold.

    Signals reads the customer segments from your Coevera pipeline records; Signals hashes and consent-screens each record before Google Ads' Customer Match API accepts the match-ready audiences for the serving-size threshold.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Growth teams feeding Google audiences from governed first-party data, with the records already in Coevera contact and pipeline records.

    Revenue teams on Coevera activating Google Customer Match straight from Coevera pipeline records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Coevera, reading only your Coevera pipeline records to feed Google Ads' Customer Match API, sized for the serving-size threshold.

    2. Map

      Signals reads your Coevera pipeline records, and its columns map to Google Ads' Customer Match API in the visual mapper, hashed and checked for the serving-size threshold.

    3. Deliver

      On each run, Signals pulls your Coevera pipeline records, projects your segments into Google Ads as Customer Match lists, and sends only the records that changed, with the serving-size threshold in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Customer Match lists that add joiners and drop lapsed members each sync on every run, as Signals reads your Coevera pipeline records and sends only the records that changed.

    Lists that self-maintain across syncs from your Coevera pipeline records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Customer Match API on the serving-size threshold, straight out of your Coevera pipeline records.

    ON THE WIRE

    What Customer Match actually receives.

    signals :: coevera.google-customer-match :: wire

    1. ● signals :: audience upload
    2. > POST /user_list_operations source=coevera.segments
    3. operation ADD · user_list "segment_79283"
    4. hashed_email sha256 "b02cf1…" · hashed_phone sha256 "3ad990…"
    5. members_uploaded 60,329 · members_matched 50,676
    6. ✓ accepted match=84%
    FAQ

    Asked on almost every call.

    How often does the Coevera Google Customer Match sync run?

    The pace follows your Coevera pipeline records: Signals sends changes from Coevera to Google Ads as records change. Because it sends only the records that changed, Customer Match lists that add joiners and drop lapsed members each sync stays current while revenue teams on Coevera keep the serving-size threshold in view. Delivery needs no export and no manual upload.

    What match rate should a Coevera-sourced Google Customer Match batch expect?

    Coverage of hashed identifiers across your Coevera pipeline records decides it, and revenue teams on Coevera own that inside Coevera. A live email or phone matches into Google Ads; neither, and it will not. First-run feedback flags the serving-size threshold, which revenue teams on Coevera then raise inside your Coevera pipeline records.

    NEXT STEP

    Coevera to Google Customer Match, in production this week.