CONNECTIONS / Coevera / Coevera to Meta Custom Audience
From Coevera pipeline records to Meta lookalike and suppression seeds.
Connect Coevera and point Signals at your Coevera pipeline records; it keeps Meta audiences synced as adds and removals so lists never drift as records change, hashed and consent-checked for Meta.
- ● coevera → meta.audience :: live
- > read segments rows=67,863
- hash sha256(email,phone) consent=filtered
- route meta deliver
- ✓ delivered · 51,576 matched
WHAT THIS ENABLES
Coevera to Meta Custom Audience
Meta Custom Audience for Coevera: Signals keeps Meta audiences synced as adds and removals so lists never drift straight from your Coevera pipeline records, hashed and consent-screened as records change.
- Customer segments from your Coevera pipeline records activated for Meta, as Signals keeps Meta audiences synced as adds and removals so lists never drift.
- Lookalike seeds and suppression lists that track your live customer base, drawn from your Coevera pipeline records by revenue teams on Coevera.
WHAT FLOWS WHERE
Coevera to Custom Audience, mapped.
Signals reads the customer segments from your Coevera pipeline records; Signals hashes and consent-screens each record before Meta's Custom Audiences API accepts the match-ready audiences for audience refresh cadence.
Signals reads the customer segments from your Coevera pipeline records; Signals hashes and consent-screens each record before Meta's Custom Audiences API accepts the match-ready audiences for audience refresh cadence.
Built for the teams that own the number.
Revenue teams on Coevera activating Meta lookalike and suppression seeds straight from Coevera pipeline records.
From kickoff to verified events.
-
Connect
Scoped OAuth access to Coevera, reading only your Coevera pipeline records to feed Meta's Custom Audiences API, sized for audience refresh cadence.
-
Map
Signals reads your Coevera pipeline records, and its columns map to Meta's Custom Audiences API in the visual mapper, hashed and checked for audience refresh cadence.
-
Deliver
On each run, Signals pulls your Coevera pipeline records, keeps Meta audiences synced as adds and removals so lists never drift, and sends only the records that changed, with audience refresh cadence in the debugger.
What ships with this use case.
Lookalike seeds and suppression lists that track your live customer base on every run, as Signals reads your Coevera pipeline records and sends only the records that changed.
Always-current lookalike seeds and exclusions from your Coevera pipeline records, with API call volume steady because Signals sends only the records that changed.
A per-run match report from Meta's Custom Audiences API on audience refresh cadence, straight out of your Coevera pipeline records.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /customaudiences source=coevera.segments
- schema ["EMAIL_SHA256","PHONE_SHA256"]
- num_received 67,863 · num_invalid_entries 327
- audience_id "1692167" · session "upsert"
- ✓ accepted match=76%
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How often does the Coevera Meta Custom Audience sync run?
The pace follows your Coevera pipeline records: Signals sends changes from Coevera to Meta as records change. Because it sends only the records that changed, lookalike seeds and suppression lists that track your live customer base stays current while revenue teams on Coevera keep audience refresh cadence in view. Delivery needs no export and no manual upload.
What match rate should a Coevera-sourced Meta Custom Audience batch expect?
Coverage of hashed identifiers across your Coevera pipeline records decides it, and revenue teams on Coevera own that inside Coevera. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags audience refresh cadence, which revenue teams on Coevera then raise inside your Coevera pipeline records.
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