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    CONNECTIONS / Cockroach / Cockroach to Meta Conversion Leads

    From Cockroach tables to Meta Conversion Leads bidding.

    Connect Cockroach and point Signals at your Cockroach tables; it reports lead-stage progress so Meta bids toward qualified pipeline each time the read runs, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    cockroach -> meta-capi-crm :: live

    1. ● cockroach → meta.leads :: live
    2. > read lead_pipeline rows=66,005
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 59,405 matched

    WHAT THIS ENABLES

    Cockroach to Meta CAPI for CRM

    Meta CAPI for CRM for Cockroach: Signals reports lead-stage progress so Meta bids toward qualified pipeline straight from your Cockroach tables, hashed and consent-screened each time the read runs.

    • Qualified-lead and pipeline signals from your Cockroach tables activated for Meta, as Signals reports lead-stage progress so Meta bids toward qualified pipeline.
    • Meta bidding tuned to the lead stages that become revenue, drawn from your Cockroach tables by platform teams running CockroachDB.

    WHAT FLOWS WHERE

    Cockroach to CAPI for CRM, mapped.

    A scheduled read pulls the qualified-lead and pipeline signals from your Cockroach tables; Signals hashes and consent-screens each record before Meta's Conversion Leads API accepts the lead conversions for lead-stage selection.

    A scheduled read pulls the qualified-lead and pipeline signals from your Cockroach tables; Signals hashes and consent-screens each record before Meta's Conversion Leads API accepts the lead conversions for lead-stage selection.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Meta lead-gen advertisers whose lead quality swings more than volume, with the records already in Cockroach tables and secondary indexes.

    Platform teams running CockroachDB activating Meta Conversion Leads bidding straight from Cockroach tables.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A read-only database user scoped to the Cockroach tables you name to feed Meta's Conversion Leads API, sized for lead-stage selection.

    2. Map

      A scheduled read pulls your Cockroach tables, and its columns map to Meta's Conversion Leads API in the visual mapper, hashed and checked for lead-stage selection.

    3. Deliver

      On each run, Signals pulls your Cockroach tables, reports lead-stage progress so Meta bids toward qualified pipeline, and reads only the records changed since the last run, with lead-stage selection in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Meta bidding tuned to the lead stages that become revenue on every run, as Signals reads your Cockroach tables and reads only the records changed since the last run.

    Bids weighted to revenue-grade lead stages from your Cockroach tables, with read load on the database steady because Signals reads only the records changed since the last run.

    A per-run match report from Meta's Conversion Leads API on lead-stage selection, straight out of your Cockroach tables.

    ON THE WIRE

    What CAPI for CRM actually receives.

    signals :: cockroach.meta-capi-crm :: wire

    1. ● signals :: event payload
    2. > POST /conversion_leads source=cockroach.lead_pipeline
    3. event_name "Purchase" · value 2697 USD
    4. em sha256 "6f2a91…" · ph sha256 "d40c7e…"
    5. lead_id "lsh_94061" · action_source "system_generated"
    6. ✓ accepted pii=hashed-at-ingestion
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    FAQ

    Asked on almost every call.

    How often does the Cockroach Meta Conversion Leads sync run?

    The pace follows your Cockroach tables: Signals sends changes from Cockroach to Meta each time the read runs. Because it reads only the records changed since the last run, Meta bidding tuned to the lead stages that become revenue stays current while platform teams running CockroachDB keep lead-stage selection in view. Delivery needs no export and no manual upload.

    What match rate should a Cockroach-sourced Meta Conversion Leads batch expect?

    Coverage of hashed identifiers across your Cockroach tables decides it, and platform teams running CockroachDB own that inside Cockroach. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags lead-stage selection, which platform teams running CockroachDB then raise inside your Cockroach tables.

    NEXT STEP

    Cockroach to Meta Conversion Leads, in production this week.

    Talk to our team All Cockroach use cases