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    CONNECTIONS / Bitrix24 / Bitrix24 to Google Store Sales

    Bitrix24 deals and smart processes into Google Ads, built for Google Store Sales matching.

    Signals reads your Bitrix24 deals and smart processes through scoped OAuth access to Bitrix24, reading only your Bitrix24 deals and smart processes, then matches in-person transactions to Google accounts as store-sales conversions so Google Ads sees offline conversions without an export.

    Talk to our team Explore the setup

    bitrix24 -> google-store-sales :: live

    1. ● bitrix24 → google.sales :: live
    2. > read closed_deals rows=44,214
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 34,487 matched

    WHAT THIS ENABLES

    Bitrix24 to Google Store Sales

    Bitrix24 to Google Store Sales: your Bitrix24 deals and smart processes, hashed and consent-checked, feed Google Ads as Signals matches in-person transactions to Google accounts as store-sales conversions as records change.

    • Signals matches in-person transactions to Google accounts as store-sales conversions, reading your Bitrix24 deals and smart processes as records change.
    • Store visits reconciled to campaign spend, with no export step out of your Bitrix24 deals and smart processes.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Google, away from any pixel. Here is how Bitrix24 closes the loop.

    Google credits the campaign that sourced the conversion conversion happens off-platform Ad click on Google CRM record sync recorded in Bitrix24 S Signals hash · dedupe Store Sales Direct API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Omnichannel retailers reconciling point-of-sale against Google spend, working out of Bitrix24 deals, leads, and smart processes.

    Sales operations teams on Bitrix24 who need counter and showroom revenue inside the same ROAS view as online orders out of Bitrix24 deals and smart processes.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Bitrix24, reading only your Bitrix24 deals and smart processes, mapped to Google Ads' Store Sales Direct API and tuned for the store-sales match rate.

    2. Map

      Columns from your Bitrix24 deals and smart processes align to Google Ads' Store Sales Direct API in the visual mapper, hashed as the sync runs and checked for the store-sales match rate.

    3. Deliver

      As records change, Signals reads your Bitrix24 deals and smart processes and matches in-person transactions to Google accounts as store-sales conversions, sends only the records that changed, with the store-sales match rate watched in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Store Sales reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Bitrix24 records the event.
    ON THE WIRE

    What Store Sales actually receives.

    signals :: bitrix24.google-store-sales :: wire

    1. ● signals :: store sales upload
    2. > POST /offline_user_data_jobs source=bitrix24.closed_deals
    3. transaction_time 2026-07-17T17:55:52 · transaction_amount_micros 24169000000
    4. currency_code AED
    5. hashed_email sha256 "6d2e91…" · hashed_last_name sha256 "cc410a…"
    6. ✓ accepted match=78%
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    FAQ

    Asked on almost every call.

    How often does the Bitrix24 Google Store Sales sync run?

    You set the cadence, from near-real-time to a nightly Bitrix24 sync of your Bitrix24 deals and smart processes into Google Ads. Since Signals sends only the records that changed, counter and showroom revenue inside the same ROAS view as online orders keeps pace and sales operations teams on Bitrix24 watch the store-sales match rate. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Bitrix24-sourced Google Store Sales batch expect?

    Match rate follows identifier coverage in your Bitrix24 deals and smart processes, which sales operations teams on Bitrix24 control, not Bitrix24 itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Store Sales Direct API pinpoints the store-sales match rate, the number sales operations teams on Bitrix24 tune against.

    NEXT STEP

    Bitrix24 to Google Store Sales, in production this week.

    Talk to our team All Bitrix24 use cases