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    CONNECTIONS / Bitrix24 / Bitrix24 to Google OCI

    Bitrix24 deals and smart processes into Google Ads, built for Google Ads offline conversion import.

    Signals reads your Bitrix24 deals and smart processes through scoped OAuth access to Bitrix24, reading only your Bitrix24 deals and smart processes, then reconciles closed-won revenue to the Google Ads click through GCLID so Google Ads sees offline conversions without an export.

    Talk to our team Explore the setup

    bitrix24 -> google-oci :: live

    1. ● bitrix24 → google.oci :: live
    2. > read closed_deals rows=22,960
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 18,138 matched

    WHAT THIS ENABLES

    Bitrix24 to Google Offline Conversions

    Bitrix24 to Google Offline Conversions: your Bitrix24 deals and smart processes, hashed and consent-checked, feed Google Ads as Signals reconciles closed-won revenue to the Google Ads click through GCLID as records change.

    • Signals reconciles closed-won revenue to the Google Ads click through GCLID, reading your Bitrix24 deals and smart processes as records change.
    • A clean line from click to closed revenue, with no export step out of your Bitrix24 deals and smart processes.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Google, away from any pixel. Here is how Bitrix24 closes the loop.

    Google credits the campaign that sourced the conversion conversion happens off-platform Ad click on Google CRM record sync recorded in Bitrix24 S Signals hash · dedupe Offline Conversion Impo… delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google-sourced deals close days after the click, working out of Bitrix24 deals, leads, and smart processes.

    Sales operations teams on Bitrix24 who need Smart Bidding trained on booked revenue instead of a mid-funnel proxy out of Bitrix24 deals and smart processes.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Bitrix24, reading only your Bitrix24 deals and smart processes, mapped to Google Ads' Offline Conversion Import (Google Ads API) and tuned for GCLID coverage.

    2. Map

      Columns from your Bitrix24 deals and smart processes align to Google Ads' Offline Conversion Import (Google Ads API) in the visual mapper, hashed as the sync runs and checked for GCLID coverage.

    3. Deliver

      As records change, Signals reads your Bitrix24 deals and smart processes and reconciles closed-won revenue to the Google Ads click through GCLID, sends only the records that changed, with GCLID coverage watched in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same OCI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Bitrix24 records the event.
    ON THE WIRE

    What OCI actually receives.

    signals :: bitrix24.google-oci :: wire

    1. ● signals :: event payload
    2. > POST /offline_conversion_import source=bitrix24.closed_deals
    3. gclid "Cj0KCQjw…" · conversion_action "closed_won"
    4. conversion_date_time "2026-07-16T05:29:41"
    5. conversion_value 27572 · currency_code USD
    6. ✓ accepted · batch=hourly
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    FAQ

    Asked on almost every call.

    How often does the Bitrix24 Google OCI sync run?

    You set the cadence, from near-real-time to a nightly Bitrix24 sync of your Bitrix24 deals and smart processes into Google Ads. Since Signals sends only the records that changed, Smart Bidding trained on booked revenue instead of a mid-funnel proxy keeps pace and sales operations teams on Bitrix24 watch GCLID coverage. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Bitrix24-sourced Google OCI batch expect?

    Match rate follows identifier coverage in your Bitrix24 deals and smart processes, which sales operations teams on Bitrix24 control, not Bitrix24 itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Offline Conversion Import (Google Ads API) pinpoints GCLID coverage, the number sales operations teams on Bitrix24 tune against.

    NEXT STEP

    Bitrix24 to Google OCI, in production this week.

    Talk to our team All Bitrix24 use cases