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    CONNECTIONS / Active Campaign / ActiveCampaign to Google OCI

    ActiveCampaign contacts and deal stages into Google Ads, built for Google Ads offline conversion import.

    Connect ActiveCampaign and point Signals at your ActiveCampaign contacts and deal stages; it reconciles closed-won revenue to the Google Ads click through GCLID as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    active-campaign -> google-oci :: live

    1. ● activecampaign → google.oci :: live
    2. > read closed_deals rows=24,360
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 20,462 matched

    WHAT THIS ENABLES

    ActiveCampaign to Google Offline Conversions

    ActiveCampaign to Google Offline Conversions: Signals reads your ActiveCampaign contacts and deal stages and reconciles closed-won revenue to the Google Ads click through GCLID, hashed and consent-checked as records change.

    • Offline and in-store sales from your ActiveCampaign contacts and deal stages activated for Google Ads, as Signals reconciles closed-won revenue to the Google Ads click through GCLID.
    • Smart Bidding trained on booked revenue instead of a mid-funnel proxy, drawn from your ActiveCampaign contacts and deal stages by lifecycle marketers running ActiveCampaign.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Google, away from any pixel. Here is how Active Campaign closes the loop.

    Google credits the campaign that sourced the conversion conversion happens off-platform Ad click on Google CRM record sync recorded in Active Campai… S Signals hash · dedupe Offline Conversion Impo… delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google-sourced deals close days after the click, with the records already in ActiveCampaign contacts, deals, and automations.

    Lifecycle marketers running ActiveCampaign activating Google Ads offline conversion import straight from ActiveCampaign contacts and deal stages.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to ActiveCampaign, reading only your ActiveCampaign contacts and deal stages to feed Google Ads' Offline Conversion Import (Google Ads API), sized for GCLID coverage.

    2. Map

      Signals reads your ActiveCampaign contacts and deal stages, and its columns map to Google Ads' Offline Conversion Import (Google Ads API) in the visual mapper, hashed and checked for GCLID coverage.

    3. Deliver

      On each run, Signals pulls your ActiveCampaign contacts and deal stages, reconciles closed-won revenue to the Google Ads click through GCLID, and sends only the records that changed, with GCLID coverage in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same OCI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Active Campaign records the event.
    ON THE WIRE

    What OCI actually receives.

    signals :: active-campaign.google-oci :: wire

    1. ● signals :: event payload
    2. > POST /offline_conversion_import source=active-campaign.closed_deals
    3. gclid "Cj0KCQjw…" · conversion_action "closed_won"
    4. conversion_date_time "2026-07-22T17:05:46"
    5. conversion_value 29181 · currency_code GBP
    6. ✓ accepted · batch=nightly
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Active Campaign

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    FAQ

    Asked on almost every call.

    How often does the ActiveCampaign Google OCI sync run?

    You set the cadence, from near-real-time to a nightly ActiveCampaign sync of your ActiveCampaign contacts and deal stages into Google Ads. Since Signals sends only the records that changed, Smart Bidding trained on booked revenue instead of a mid-funnel proxy keeps pace and lifecycle marketers running ActiveCampaign watch GCLID coverage. One scoped connection sets it up, cadence adjustable later.

    What match rate should a ActiveCampaign-sourced Google OCI batch expect?

    In ActiveCampaign, match rate tracks the email and phone quality your ActiveCampaign contacts and deal stages carry. Clean identifiers land for Google Ads; blank ones never will. The first Offline Conversion Import (Google Ads API) report shows lifecycle marketers running ActiveCampaign where GCLID coverage needs work, a data-quality task handled in ActiveCampaign.

    NEXT STEP

    ActiveCampaign to Google OCI, in production this week.

    Talk to our team All Active Campaign use cases