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    CONNECTIONS / Attio / Attio to Meta Conversion Leads

    Your Attio workspace lists, wired to Meta Conversion Leads bidding.

    Connect Attio and point Signals at your Attio workspace lists; it reports lead-stage progress so Meta bids toward qualified pipeline as records change, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    attio -> meta-capi-crm :: live

    1. ● attio → meta.leads :: live
    2. > read lead_pipeline rows=53,445
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 47,032 matched

    WHAT THIS ENABLES

    Attio to Meta CAPI for CRM

    Meta CAPI for CRM for Attio: Signals reports lead-stage progress so Meta bids toward qualified pipeline straight from your Attio workspace lists, hashed and consent-screened as records change.

    • Qualified-lead and pipeline signals from your Attio workspace lists activated for Meta, as Signals reports lead-stage progress so Meta bids toward qualified pipeline.
    • Meta bidding tuned to the lead stages that become revenue, drawn from your Attio workspace lists by RevOps teams running Attio.

    WHAT FLOWS WHERE

    Attio to CAPI for CRM, mapped.

    Signals reads the qualified-lead and pipeline signals from your Attio workspace lists as records change, hashes and screens each record, and posts the lead conversions to Meta's Conversion Leads API, keeping lead-stage selection in view.

    Signals reads the qualified-lead and pipeline signals from your Attio workspace lists as records change, hashes and screens each record, and posts the lead conversions to Meta's Conversion Leads API, keeping lead-stage selection in view.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Meta lead-gen advertisers whose lead quality swings more than volume, with the records already in Attio records, lists, and workspace objects.

    RevOps teams running Attio activating Meta Conversion Leads bidding straight from Attio workspace lists.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Attio, reading only your Attio workspace lists to feed Meta's Conversion Leads API, sized for lead-stage selection.

    2. Map

      Signals reads your Attio workspace lists, and its columns map to Meta's Conversion Leads API in the visual mapper, hashed and checked for lead-stage selection.

    3. Deliver

      On each run, Signals pulls your Attio workspace lists, reports lead-stage progress so Meta bids toward qualified pipeline, and sends only the records that changed, with lead-stage selection in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Meta bidding tuned to the lead stages that become revenue on every run, as Signals reads your Attio workspace lists and sends only the records that changed.

    Bids weighted to revenue-grade lead stages from your Attio workspace lists, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Meta's Conversion Leads API on lead-stage selection, straight out of your Attio workspace lists.

    ON THE WIRE

    What CAPI for CRM actually receives.

    signals :: attio.meta-capi-crm :: wire

    1. ● signals :: event payload
    2. > POST /conversion_leads source=attio.lead_pipeline
    3. event_name "Purchase" · value 1822 SAR
    4. em sha256 "6f2a91…" · ph sha256 "d40c7e…"
    5. lead_id "lsh_58299" · action_source "system_generated"
    6. ✓ accepted pii=hashed-at-ingestion
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    FAQ

    Asked on almost every call.

    How often does the Attio Meta Conversion Leads sync run?

    The pace follows your Attio workspace lists: Signals sends changes from Attio to Meta as records change. Because it sends only the records that changed, Meta bidding tuned to the lead stages that become revenue stays current while RevOps teams running Attio keep lead-stage selection in view. Delivery needs no export and no manual upload.

    What match rate should a Attio-sourced Meta Conversion Leads batch expect?

    Coverage of hashed identifiers across your Attio workspace lists decides it, and RevOps teams running Attio own that inside Attio. A live email or phone matches into Meta; neither, and it will not. First-run feedback flags lead-stage selection, which RevOps teams running Attio then raise inside your Attio workspace lists.

    NEXT STEP

    Attio to Meta Conversion Leads, in production this week.

    Talk to our team All Attio use cases