Jump to a popular page, or start typing.
    Talk to our team

    CONNECTIONS / Apptivo / Apptivo to TikTok Custom Audience

    Apptivo leads and deal records into TikTok, built for TikTok audience targeting.

    Connect Apptivo and point Signals at your Apptivo leads and deal records; it delivers first-party segments to TikTok as match-ready custom audiences as records change, hashed and consent-checked for TikTok.

    Talk to our team Explore the setup

    apptivo -> tiktok-custom-audience :: live

    1. ● apptivo → tiktok.audience :: live
    2. > read segments rows=62,853
    3. hash sha256(email,phone) consent=filtered
    4. route tiktok deliver
    5. ✓ delivered · 53,425 matched

    WHAT THIS ENABLES

    Apptivo to TikTok Custom Audience

    Apptivo to TikTok Custom Audience: your Apptivo leads and deal records, hashed and consent-checked, feed TikTok as Signals delivers first-party segments to TikTok as match-ready custom audiences as records change.

    • Customer segments from your Apptivo leads and deal records activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
    • TikTok custom audiences mirroring the segment your data team publishes, drawn from your Apptivo leads and deal records by all-in-one sales teams on Apptivo.

    WHAT FLOWS WHERE

    Apptivo to Custom Audience, mapped.

    Each sync hands the customer segments from your Apptivo leads and deal records to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    Each sync hands the customer segments from your Apptivo leads and deal records to Signals, which hashes and filters every record, then TikTok's Custom Audience API logs the match-ready audiences for match quality on TikTok.

    WHO THIS IS FOR

    Built for the teams that own the number.

    TikTok advertisers seeding lookalikes and suppressing existing customers, with the records already in Apptivo leads, contacts, and deal records.

    All-in-one sales teams on Apptivo activating TikTok audience targeting straight from Apptivo leads and deal records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Apptivo, reading only your Apptivo leads and deal records to feed TikTok's Custom Audience API, sized for match quality on TikTok.

    2. Map

      Signals reads your Apptivo leads and deal records, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.

    3. Deliver

      On each run, Signals pulls your Apptivo leads and deal records, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the records that changed, with match quality on TikTok in the debugger.

    WHAT YOU GET

    What ships with this use case.

    TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your Apptivo leads and deal records and sends only the records that changed.

    Targeting that mirrors your live segment from your Apptivo leads and deal records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your Apptivo leads and deal records.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: apptivo.tiktok-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /dmp/custom_audience source=apptivo.segments
    3. id_schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. action "add" · audience_id "aud_42290"
    5. id_list_size 62,853 · matched 53,425
    6. ✓ accepted match=85%
    RELATED USE CASES

    Adjacent moves on the same stack.

    from Apptivo

    Apptivo to Meta Custom Audience

    Apptivo to Meta Custom Audience: your Apptivo leads and deal records, hashed and…

    Learn more

    from Apptivo

    Apptivo to Google Customer Match

    Apptivo to Google Customer Match: your Apptivo leads and deal records, hashed and…

    Learn more

    same use case

    ActiveCampaign to TikTok Custom Audience

    ActiveCampaign to TikTok Custom Audience: Signals reads your ActiveCampaign contacts and…

    Learn more

    generic

    TikTok Custom Audience

    Datahash syncs hashed customer audiences from your CRM, warehouse, or files to TikTok for…

    Learn more
    FAQ

    Asked on almost every call.

    How often does the Apptivo TikTok Custom Audience sync run?

    Delivery tracks Apptivo, run by all-in-one sales teams on Apptivo: a near-real-time or scheduled sync of your Apptivo leads and deal records feeds TikTok on that cadence. Each run sends only the records that changed, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.

    What match rate should a Apptivo-sourced TikTok Custom Audience batch expect?

    Match rate follows identifier coverage in your Apptivo leads and deal records, which all-in-one sales teams on Apptivo control, not Apptivo itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number all-in-one sales teams on Apptivo tune against.

    NEXT STEP

    Apptivo to TikTok Custom Audience, in production this week.

    Talk to our team All Apptivo use cases