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    CONNECTIONS / Apptivo / Apptivo to Meta Custom Audience

    Apptivo leads and deal records into Meta, built for Meta lookalike and suppression seeds.

    Connect Apptivo and point Signals at your Apptivo leads and deal records; it keeps Meta audiences synced as adds and removals so lists never drift as records change, hashed and consent-checked for Meta.

    Talk to our team Explore the setup

    apptivo -> meta-custom-audience :: live

    1. ● apptivo → meta.audience :: live
    2. > read segments rows=73,031
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 65,728 matched

    WHAT THIS ENABLES

    Apptivo to Meta Custom Audience

    Apptivo to Meta Custom Audience: your Apptivo leads and deal records, hashed and consent-checked, feed Meta as Signals keeps Meta audiences synced as adds and removals so lists never drift as records change.

    • Customer segments from your Apptivo leads and deal records activated for Meta, as Signals keeps Meta audiences synced as adds and removals so lists never drift.
    • Lookalike seeds and suppression lists that track your live customer base, drawn from your Apptivo leads and deal records by all-in-one sales teams on Apptivo.

    WHAT FLOWS WHERE

    Apptivo to Custom Audience, mapped.

    Each sync hands the customer segments from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Meta's Custom Audiences API logs the match-ready audiences for audience refresh cadence.

    Each sync hands the customer segments from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Meta's Custom Audiences API logs the match-ready audiences for audience refresh cadence.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Performance teams running first-party suppression and lookalike seeds, with the records already in Apptivo leads, contacts, and deal records.

    All-in-one sales teams on Apptivo activating Meta lookalike and suppression seeds straight from Apptivo leads and deal records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Apptivo, reading only your Apptivo leads and deal records to feed Meta's Custom Audiences API, sized for audience refresh cadence.

    2. Map

      Signals reads your Apptivo leads and deal records, and its columns map to Meta's Custom Audiences API in the visual mapper, hashed and checked for audience refresh cadence.

    3. Deliver

      On each run, Signals pulls your Apptivo leads and deal records, keeps Meta audiences synced as adds and removals so lists never drift, and sends only the records that changed, with audience refresh cadence in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Lookalike seeds and suppression lists that track your live customer base on every run, as Signals reads your Apptivo leads and deal records and sends only the records that changed.

    Always-current lookalike seeds and exclusions from your Apptivo leads and deal records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Meta's Custom Audiences API on audience refresh cadence, straight out of your Apptivo leads and deal records.

    ON THE WIRE

    What Custom Audience actually receives.

    signals :: apptivo.meta-custom-audience :: wire

    1. ● signals :: audience upload
    2. > POST /customaudiences source=apptivo.segments
    3. schema ["EMAIL_SHA256","PHONE_SHA256"]
    4. num_received 73,031 · num_invalid_entries 234
    5. audience_id "1655713" · session "upsert"
    6. ✓ accepted match=90%
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    FAQ

    Asked on almost every call.

    How often does the Apptivo Meta Custom Audience sync run?

    Delivery tracks Apptivo, run by all-in-one sales teams on Apptivo: a near-real-time or scheduled sync of your Apptivo leads and deal records feeds Meta on that cadence. Each run sends only the records that changed, so always-current lookalike seeds and exclusions holds up on audience refresh cadence. The live debugger confirms every delivery inline.

    What match rate should a Apptivo-sourced Meta Custom Audience batch expect?

    Match rate follows identifier coverage in your Apptivo leads and deal records, which all-in-one sales teams on Apptivo control, not Apptivo itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Custom Audiences API pinpoints audience refresh cadence, the number all-in-one sales teams on Apptivo tune against.

    NEXT STEP

    Apptivo to Meta Custom Audience, in production this week.

    Talk to our team All Apptivo use cases