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    CONNECTIONS / Apptivo / Apptivo to Google Customer Match

    Apptivo leads and deal records into Google Ads, built for Google Customer Match.

    Connect Apptivo and point Signals at your Apptivo leads and deal records; it projects your segments into Google Ads as Customer Match lists as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    apptivo -> google-customer-match :: live

    1. ● apptivo → google.match :: live
    2. > read segments rows=29,414
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 22,943 matched

    WHAT THIS ENABLES

    Apptivo to Google Customer Match

    Apptivo to Google Customer Match: your Apptivo leads and deal records, hashed and consent-checked, feed Google Ads as Signals projects your segments into Google Ads as Customer Match lists as records change.

    • Customer segments from your Apptivo leads and deal records activated for Google Ads, as Signals projects your segments into Google Ads as Customer Match lists.
    • Customer Match lists that add joiners and drop lapsed members each sync, drawn from your Apptivo leads and deal records by all-in-one sales teams on Apptivo.

    WHAT FLOWS WHERE

    Apptivo to Customer Match, mapped.

    Each sync hands the customer segments from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Google Ads' Customer Match API logs the match-ready audiences for the serving-size threshold.

    Each sync hands the customer segments from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Google Ads' Customer Match API logs the match-ready audiences for the serving-size threshold.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Growth teams feeding Google audiences from governed first-party data, with the records already in Apptivo leads, contacts, and deal records.

    All-in-one sales teams on Apptivo activating Google Customer Match straight from Apptivo leads and deal records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Apptivo, reading only your Apptivo leads and deal records to feed Google Ads' Customer Match API, sized for the serving-size threshold.

    2. Map

      Signals reads your Apptivo leads and deal records, and its columns map to Google Ads' Customer Match API in the visual mapper, hashed and checked for the serving-size threshold.

    3. Deliver

      On each run, Signals pulls your Apptivo leads and deal records, projects your segments into Google Ads as Customer Match lists, and sends only the records that changed, with the serving-size threshold in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Customer Match lists that add joiners and drop lapsed members each sync on every run, as Signals reads your Apptivo leads and deal records and sends only the records that changed.

    Lists that self-maintain across syncs from your Apptivo leads and deal records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Google Ads' Customer Match API on the serving-size threshold, straight out of your Apptivo leads and deal records.

    ON THE WIRE

    What Customer Match actually receives.

    signals :: apptivo.google-customer-match :: wire

    1. ● signals :: audience upload
    2. > POST /user_list_operations source=apptivo.segments
    3. operation ADD · user_list "segment_89721"
    4. hashed_email sha256 "b02cf1…" · hashed_phone sha256 "3ad990…"
    5. members_uploaded 29,414 · members_matched 22,943
    6. ✓ accepted match=78%
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    FAQ

    Asked on almost every call.

    How often does the Apptivo Google Customer Match sync run?

    Delivery tracks Apptivo, run by all-in-one sales teams on Apptivo: a near-real-time or scheduled sync of your Apptivo leads and deal records feeds Google Ads on that cadence. Each run sends only the records that changed, so lists that self-maintain across syncs holds up on the serving-size threshold. The live debugger confirms every delivery inline.

    What match rate should a Apptivo-sourced Google Customer Match batch expect?

    Match rate follows identifier coverage in your Apptivo leads and deal records, which all-in-one sales teams on Apptivo control, not Apptivo itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Customer Match API pinpoints the serving-size threshold, the number all-in-one sales teams on Apptivo tune against.

    NEXT STEP

    Apptivo to Google Customer Match, in production this week.

    Talk to our team All Apptivo use cases