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    CONNECTIONS / Apptivo / Apptivo to Meta Conversion Leads

    Apptivo leads and deal records into Meta, built for Meta Conversion Leads bidding.

    Connect Apptivo and point Signals at your Apptivo leads and deal records; it reports lead-stage progress so Meta bids toward qualified pipeline as records change, hashed and consent-checked for Meta.

    apptivo -> meta-capi-crm :: live

    1. ● apptivo → meta.leads :: live
    2. > read lead_pipeline rows=65,938
    3. hash sha256(email,phone) consent=filtered
    4. route meta deliver
    5. ✓ delivered · 56,707 matched

    WHAT THIS ENABLES

    Apptivo to Meta CAPI for CRM

    Apptivo to Meta CAPI for CRM: your Apptivo leads and deal records, hashed and consent-checked, feed Meta as Signals reports lead-stage progress so Meta bids toward qualified pipeline as records change.

    • Qualified-lead and pipeline signals from your Apptivo leads and deal records activated for Meta, as Signals reports lead-stage progress so Meta bids toward qualified pipeline.
    • Meta bidding tuned to the lead stages that become revenue, drawn from your Apptivo leads and deal records by all-in-one sales teams on Apptivo.

    WHAT FLOWS WHERE

    Apptivo to CAPI for CRM, mapped.

    Each sync hands the qualified-lead and pipeline signals from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Meta's Conversion Leads API logs the lead conversions for lead-stage selection.

    Each sync hands the qualified-lead and pipeline signals from your Apptivo leads and deal records to Signals, which hashes and filters every record, then Meta's Conversion Leads API logs the lead conversions for lead-stage selection.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Meta lead-gen advertisers whose lead quality swings more than volume, with the records already in Apptivo leads, contacts, and deal records.

    All-in-one sales teams on Apptivo activating Meta Conversion Leads bidding straight from Apptivo leads and deal records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Apptivo, reading only your Apptivo leads and deal records to feed Meta's Conversion Leads API, sized for lead-stage selection.

    2. Map

      Signals reads your Apptivo leads and deal records, and its columns map to Meta's Conversion Leads API in the visual mapper, hashed and checked for lead-stage selection.

    3. Deliver

      On each run, Signals pulls your Apptivo leads and deal records, reports lead-stage progress so Meta bids toward qualified pipeline, and sends only the records that changed, with lead-stage selection in the debugger.

    WHAT YOU GET

    What ships with this use case.

    Meta bidding tuned to the lead stages that become revenue on every run, as Signals reads your Apptivo leads and deal records and sends only the records that changed.

    Bids weighted to revenue-grade lead stages from your Apptivo leads and deal records, with API call volume steady because Signals sends only the records that changed.

    A per-run match report from Meta's Conversion Leads API on lead-stage selection, straight out of your Apptivo leads and deal records.

    ON THE WIRE

    What CAPI for CRM actually receives.

    signals :: apptivo.meta-capi-crm :: wire

    1. ● signals :: event payload
    2. > POST /conversion_leads source=apptivo.lead_pipeline
    3. event_name "Purchase" · value 4883 SAR
    4. em sha256 "6f2a91…" · ph sha256 "d40c7e…"
    5. lead_id "lsh_81867" · action_source "system_generated"
    6. ✓ accepted pii=hashed-at-ingestion
    FAQ

    Asked on almost every call.

    How often does the Apptivo Meta Conversion Leads sync run?

    Delivery tracks Apptivo, run by all-in-one sales teams on Apptivo: a near-real-time or scheduled sync of your Apptivo leads and deal records feeds Meta on that cadence. Each run sends only the records that changed, so bids weighted to revenue-grade lead stages holds up on lead-stage selection. The live debugger confirms every delivery inline.

    What match rate should a Apptivo-sourced Meta Conversion Leads batch expect?

    Match rate follows identifier coverage in your Apptivo leads and deal records, which all-in-one sales teams on Apptivo control, not Apptivo itself. A record with a current hashed email or phone matches for Meta; one missing both cannot. First-run feedback from Conversion Leads API pinpoints lead-stage selection, the number all-in-one sales teams on Apptivo tune against.

    NEXT STEP

    Apptivo to Meta Conversion Leads, in production this week.