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    CONNECTIONS / Apptivo / Apptivo to Google Store Sales

    Apptivo leads and deal records into Google Ads, built for Google Store Sales matching.

    Connect Apptivo and point Signals at your Apptivo leads and deal records; it matches in-person transactions to Google accounts as store-sales conversions as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    apptivo -> google-store-sales :: live

    1. ● apptivo → google.sales :: live
    2. > read closed_deals rows=44,658
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 36,173 matched

    WHAT THIS ENABLES

    Apptivo to Google Store Sales

    Apptivo to Google Store Sales: your Apptivo leads and deal records, hashed and consent-checked, feed Google Ads as Signals matches in-person transactions to Google accounts as store-sales conversions as records change.

    • Offline and in-store sales from your Apptivo leads and deal records activated for Google Ads, as Signals matches in-person transactions to Google accounts as store-sales conversions.
    • Counter and showroom revenue inside the same ROAS view as online orders, drawn from your Apptivo leads and deal records by all-in-one sales teams on Apptivo.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Google, away from any pixel. Here is how Apptivo closes the loop.

    Google credits the campaign that sourced the conversion conversion happens off-platform Ad click on Google CRM record sync recorded in Apptivo S Signals hash · dedupe Store Sales Direct API delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Omnichannel retailers reconciling point-of-sale against Google spend, with the records already in Apptivo leads, contacts, and deal records.

    All-in-one sales teams on Apptivo activating Google Store Sales matching straight from Apptivo leads and deal records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Apptivo, reading only your Apptivo leads and deal records to feed Google Ads' Store Sales Direct API, sized for the store-sales match rate.

    2. Map

      Signals reads your Apptivo leads and deal records, and its columns map to Google Ads' Store Sales Direct API in the visual mapper, hashed and checked for the store-sales match rate.

    3. Deliver

      On each run, Signals pulls your Apptivo leads and deal records, matches in-person transactions to Google accounts as store-sales conversions, and sends only the records that changed, with the store-sales match rate in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same Store Sales reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Apptivo records the event.
    ON THE WIRE

    What Store Sales actually receives.

    signals :: apptivo.google-store-sales :: wire

    1. ● signals :: store sales upload
    2. > POST /offline_user_data_jobs source=apptivo.closed_deals
    3. transaction_time 2026-07-22T19:22:55 · transaction_amount_micros 13921000000
    4. currency_code SAR
    5. hashed_email sha256 "6d2e91…" · hashed_last_name sha256 "cc410a…"
    6. ✓ accepted match=81%
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    FAQ

    Asked on almost every call.

    How often does the Apptivo Google Store Sales sync run?

    Delivery tracks Apptivo, run by all-in-one sales teams on Apptivo: a near-real-time or scheduled sync of your Apptivo leads and deal records feeds Google Ads on that cadence. Each run sends only the records that changed, so store visits reconciled to campaign spend holds up on the store-sales match rate. The live debugger confirms every delivery inline.

    What match rate should a Apptivo-sourced Google Store Sales batch expect?

    Match rate follows identifier coverage in your Apptivo leads and deal records, which all-in-one sales teams on Apptivo control, not Apptivo itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Store Sales Direct API pinpoints the store-sales match rate, the number all-in-one sales teams on Apptivo tune against.

    NEXT STEP

    Apptivo to Google Store Sales, in production this week.

    Talk to our team All Apptivo use cases