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    CONNECTIONS / Apptivo / Apptivo to Google OCI

    Apptivo leads and deal records into Google Ads, built for Google Ads offline conversion import.

    Connect Apptivo and point Signals at your Apptivo leads and deal records; it reconciles closed-won revenue to the Google Ads click through GCLID as records change, hashed and consent-checked for Google Ads.

    Talk to our team Explore the setup

    apptivo -> google-oci :: live

    1. ● apptivo → google.oci :: live
    2. > read closed_deals rows=26,232
    3. hash sha256(email,phone) consent=filtered
    4. route google deliver
    5. ✓ delivered · 22,035 matched

    WHAT THIS ENABLES

    Apptivo to Google Offline Conversions

    Apptivo to Google Offline Conversions: your Apptivo leads and deal records, hashed and consent-checked, feed Google Ads as Signals reconciles closed-won revenue to the Google Ads click through GCLID as records change.

    • Offline and in-store sales from your Apptivo leads and deal records activated for Google Ads, as Signals reconciles closed-won revenue to the Google Ads click through GCLID.
    • Smart Bidding trained on booked revenue instead of a mid-funnel proxy, drawn from your Apptivo leads and deal records by all-in-one sales teams on Apptivo.
    WHAT FLOWS WHERE

    The click, the conversion, and the credit.

    The conversion happens off Google, away from any pixel. Here is how Apptivo closes the loop.

    Google credits the campaign that sourced the conversion conversion happens off-platform Ad click on Google CRM record sync recorded in Apptivo S Signals hash · dedupe Offline Conversion Impo… delivered · credited
    WHO THIS IS FOR

    Built for the teams that own the number.

    Advertisers whose Google-sourced deals close days after the click, with the records already in Apptivo leads, contacts, and deal records.

    All-in-one sales teams on Apptivo activating Google Ads offline conversion import straight from Apptivo leads and deal records.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      Scoped OAuth access to Apptivo, reading only your Apptivo leads and deal records to feed Google Ads' Offline Conversion Import (Google Ads API), sized for GCLID coverage.

    2. Map

      Signals reads your Apptivo leads and deal records, and its columns map to Google Ads' Offline Conversion Import (Google Ads API) in the visual mapper, hashed and checked for GCLID coverage.

    3. Deliver

      On each run, Signals pulls your Apptivo leads and deal records, reconciles closed-won revenue to the Google Ads click through GCLID, and sends only the records that changed, with GCLID coverage in the debugger.

    WHAT YOU GET

    What changes when the CSV goes away.

    Capability Manual CSV upload Datahash
    Reporting Offline sales sit in a separate export, reconciled by hand. Revenue counted in the same OCI reporting as web conversions.
    Deduplication A re-uploaded file risks counting the same conversion twice. Deduped delivery, so a resent record never counts as a second conversion.
    Match visibility Match quality is a guess until the numbers look off. Match rate reported per upload, tied to the source event set that produced it.
    Effort and latency An analyst exports and uploads on a manual cadence. Server-side and automatic the moment Apptivo records the event.
    ON THE WIRE

    What OCI actually receives.

    signals :: apptivo.google-oci :: wire

    1. ● signals :: event payload
    2. > POST /offline_conversion_import source=apptivo.closed_deals
    3. gclid "Cj0KCQjw…" · conversion_action "closed_won"
    4. conversion_date_time "2026-07-22T10:14:22"
    5. conversion_value 38095 · currency_code GBP
    6. ✓ accepted · batch=nightly
    RELATED USE CASES

    Adjacent moves on the same stack.

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    Google Offline Conversion Import

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    FAQ

    Asked on almost every call.

    How often does the Apptivo Google OCI sync run?

    Delivery tracks Apptivo, run by all-in-one sales teams on Apptivo: a near-real-time or scheduled sync of your Apptivo leads and deal records feeds Google Ads on that cadence. Each run sends only the records that changed, so a clean line from click to closed revenue holds up on GCLID coverage. The live debugger confirms every delivery inline.

    What match rate should a Apptivo-sourced Google OCI batch expect?

    Match rate follows identifier coverage in your Apptivo leads and deal records, which all-in-one sales teams on Apptivo control, not Apptivo itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Offline Conversion Import (Google Ads API) pinpoints GCLID coverage, the number all-in-one sales teams on Apptivo tune against.

    NEXT STEP

    Apptivo to Google OCI, in production this week.

    Talk to our team All Apptivo use cases