IMPLEMENTATION SERVICE
App analytics, implemented to be believed.
Event taxonomy, SDK configuration, funnels, and retention cohorts for your app analytics platform, including Google's on-device measurement path for iOS when Google Ads is your primary channel.
WHEN THIS IS YOU
The signs teams bring to us.
- Nobody can see how users actually move through the app.
- In-app campaign ROI is unmeasurable because tracking is thin or wrong.
- Data is fragmented across app analytics, CRM, and ad platforms.
- iOS 14.5 cut Google Ads measurement and you do not run an MMP.
Four phases, discovery to handover.
A believable view of in-app behavior, with the Google-only iOS path covered.
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Discovery
objectives and KPIs, current tracking audited, key journeys mapped (onboarding, engagement, conversion, retention).
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Architecture
event taxonomy and naming conventions, data flow from app to analytics to marketing and BI tools, integration points identified.
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Implementation
SDK or API integrations configured, events and user properties mapped, conversions, funnels, and cohorts set up. For the Google-only iOS path: Firebase on-device measurement configured to Apple's privacy guidelines, privacy-safe properties without IDFA reliance.
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Validation and handover
event accuracy and cross-platform consistency tested, including ATT opt-in and opt-out states; documentation and QA checklists.
Discover, scope, implement, hand over.
15-21 working days.
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Discover
Goals, access, current-state assessment.
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Scope
Methodology, plan, dependencies named upfront.
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Implement
Build with your team, QA before go-live.
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Handover
Documentation, walkthrough, support window.
PROOF
The deliverable, not a status deck.
What changes when this ships.
Google Ads measurement retained on iOS even without an MMP.
Real-time reporting your team extends without waiting on developers.
NEXT STEP
Book a working session.
Scoped with a consultant, not a sales script. We map your stack, name the dependencies, and give you the plan whether or not you run it with us.