SKAN readiness
postbacks, lock windows, conversion values, and crowd anonymity tiers validated; legacy-vs-current SKAN checked.
AUDIT SERVICE
App measurement audit, SDK to SKAN.
One audit across the app stack: MMP data and partner integrations, SDK and consent configuration, analytics platform setup, and iOS SKAdNetwork health, reconciled against your backend.
WHEN THIS IS YOU
The signs teams bring to us.
- Ad platform, MMP, and backend each report different numbers for the same campaigns.
- The MMP shows suspicious amounts of organic attribution.
- iOS privacy cut into attribution and nobody verified the SKAN setup reflects outcomes you care about.
- ATT prompts and opt-in rates were never tested, so usable data is smaller than it should be.
- Post-install behavior is a blur; funnel drop-offs are invisible.
One audit across the app stack.
SDK and consent review
install, properties, consent flags, and event coverage against the funnel.
MMP and partner audit
event and parameter mapping, partner integrations, attribution discrepancy tracing.
ATT optimization
prompt timing tested, opt-in lift measured.
Validation and report
reconciled with backend revenue; fixes ranked, walked through issue by issue.
Discover, scope, implement, hand over.
7-10 working days.
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Discover
Goals, access, current-state assessment.
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Scope
Methodology, plan, dependencies named upfront.
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Implement
Build with your team, QA before go-live.
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Handover
Documentation, walkthrough, support window.
PROOF
The deliverable, not a status deck.
What changes when this ships.
A clear read on iOS attribution accuracy and where to fix your MMP.
Confidence in what users do after install, backed by reconciled numbers.
A roadmap to complete app measurement, including whether SDK-only or MMP is right for you.
NEXT STEP
Book an audit scoping call.
Scoped with a consultant, not a sales script. We map your stack, name the dependencies, and give you the plan whether or not you run it with us.