CONNECTIONS / WordPress / WordPress to TikTok Custom Audience
Your WordPress orders, wired to TikTok audience targeting.
Connect WordPress and point Signals at your WordPress orders; it delivers first-party segments to TikTok as match-ready custom audiences as orders complete, hashed and consent-checked for TikTok.
- ● wordpress → tiktok.audience :: live
- > read segments rows=53,090
- hash sha256(email,phone) consent=filtered
- route tiktok deliver
- ✓ delivered · 39,818 matched
WHAT THIS ENABLES
WordPress to TikTok Custom Audience
WordPress to TikTok Custom Audience: Signals reads your WordPress orders and delivers first-party segments to TikTok as match-ready custom audiences, hashed and consent-checked as orders complete.
- Customer segments from your WordPress orders activated for TikTok, as Signals delivers first-party segments to TikTok as match-ready custom audiences.
- TikTok custom audiences mirroring the segment your data team publishes, drawn from your WordPress orders by content-led merchants on WordPress.
WHAT FLOWS WHERE
WordPress to Custom Audience, mapped.
Signals reads the customer segments from your WordPress orders as orders complete, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.
Signals reads the customer segments from your WordPress orders as orders complete, hashes and screens each record, and posts the match-ready audiences to TikTok's Custom Audience API, keeping match quality on TikTok in view.
Built for the teams that own the number.
Content-led merchants on WordPress activating TikTok audience targeting straight from WordPress orders.
From kickoff to verified events.
-
Connect
Scoped API access to WordPress, reading only your WordPress orders to feed TikTok's Custom Audience API, sized for match quality on TikTok.
-
Map
Signals reads your WordPress orders, and its columns map to TikTok's Custom Audience API in the visual mapper, hashed and checked for match quality on TikTok.
-
Deliver
On each run, Signals pulls your WordPress orders, delivers first-party segments to TikTok as match-ready custom audiences, and sends only the orders that changed, with match quality on TikTok in the debugger.
What ships with this use case.
TikTok custom audiences mirroring the segment your data team publishes on every run, as Signals reads your WordPress orders and sends only the orders that changed.
Targeting that mirrors your live segment from your WordPress orders, with API call volume steady because Signals sends only the orders that changed.
A per-run match report from TikTok's Custom Audience API on match quality on TikTok, straight out of your WordPress orders.
What Custom Audience actually receives.
- ● signals :: audience upload
- > POST /dmp/custom_audience source=wordpress.segments
- id_schema ["EMAIL_SHA256","PHONE_SHA256"]
- action "add" · audience_id "aud_68918"
- id_list_size 53,090 · matched 39,818
- ✓ accepted match=75%
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How often does the WordPress TikTok Custom Audience sync run?
Delivery tracks WordPress, run by content-led merchants on WordPress: a near-real-time or scheduled sync of your WordPress orders feeds TikTok on that cadence. Each run sends only the orders that changed, so targeting that mirrors your live segment holds up on match quality on TikTok. The live debugger confirms every delivery inline.
What match rate should a WordPress-sourced TikTok Custom Audience batch expect?
Match rate follows identifier coverage in your WordPress orders, which content-led merchants on WordPress control, not WordPress itself. A record with a current hashed email or phone matches for TikTok; one missing both cannot. First-run feedback from Custom Audience API pinpoints match quality on TikTok, the number content-led merchants on WordPress tune against.
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