CONNECTIONS / WordPress / WordPress to Google Customer Match
Your WordPress orders, wired to Google Customer Match.
Connect WordPress and point Signals at your WordPress orders; it projects your segments into Google Ads as Customer Match lists as orders complete, hashed and consent-checked for Google Ads.
- ● wordpress → google.match :: live
- > read segments rows=73,827
- hash sha256(email,phone) consent=filtered
- route google deliver
- ✓ delivered · 64,968 matched
WHAT THIS ENABLES
WordPress to Google Customer Match
WordPress to Google Customer Match: Signals reads your WordPress orders and projects your segments into Google Ads as Customer Match lists, hashed and consent-checked as orders complete.
- Customer segments from your WordPress orders activated for Google Ads, as Signals projects your segments into Google Ads as Customer Match lists.
- Customer Match lists that add joiners and drop lapsed members each sync, drawn from your WordPress orders by content-led merchants on WordPress.
WHAT FLOWS WHERE
WordPress to Customer Match, mapped.
Signals reads the customer segments from your WordPress orders as orders complete, hashes and screens each record, and posts the match-ready audiences to Google Ads' Customer Match API, keeping the serving-size threshold in view.
Signals reads the customer segments from your WordPress orders as orders complete, hashes and screens each record, and posts the match-ready audiences to Google Ads' Customer Match API, keeping the serving-size threshold in view.
Built for the teams that own the number.
Content-led merchants on WordPress activating Google Customer Match straight from WordPress orders.
From kickoff to verified events.
-
Connect
Scoped API access to WordPress, reading only your WordPress orders to feed Google Ads' Customer Match API, sized for the serving-size threshold.
-
Map
Signals reads your WordPress orders, and its columns map to Google Ads' Customer Match API in the visual mapper, hashed and checked for the serving-size threshold.
-
Deliver
On each run, Signals pulls your WordPress orders, projects your segments into Google Ads as Customer Match lists, and sends only the orders that changed, with the serving-size threshold in the debugger.
What ships with this use case.
Customer Match lists that add joiners and drop lapsed members each sync on every run, as Signals reads your WordPress orders and sends only the orders that changed.
Lists that self-maintain across syncs from your WordPress orders, with API call volume steady because Signals sends only the orders that changed.
A per-run match report from Google Ads' Customer Match API on the serving-size threshold, straight out of your WordPress orders.
What Customer Match actually receives.
- ● signals :: audience upload
- > POST /user_list_operations source=wordpress.segments
- operation ADD · user_list "segment_71013"
- hashed_email sha256 "b02cf1…" · hashed_phone sha256 "3ad990…"
- members_uploaded 73,827 · members_matched 64,968
- ✓ accepted match=88%
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Learn moreAsked on almost every call.
How often does the WordPress Google Customer Match sync run?
Delivery tracks WordPress, run by content-led merchants on WordPress: a near-real-time or scheduled sync of your WordPress orders feeds Google Ads on that cadence. Each run sends only the orders that changed, so lists that self-maintain across syncs holds up on the serving-size threshold. The live debugger confirms every delivery inline.
What match rate should a WordPress-sourced Google Customer Match batch expect?
Match rate follows identifier coverage in your WordPress orders, which content-led merchants on WordPress control, not WordPress itself. A record with a current hashed email or phone matches for Google Ads; one missing both cannot. First-run feedback from Customer Match API pinpoints the serving-size threshold, the number content-led merchants on WordPress tune against.
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