CONNECTIONS / WooCommerce / WooCommerce to Snap CAPI
From WooCommerce orders to Snapchat's web Conversions API.
Signals reads your WooCommerce orders through scoped API access to WooCommerce, reading only your WooCommerce orders, then posts checkout purchases to Snapchat server-side alongside the pixel so Snapchat sees web conversions without an export.
- ● woocommerce → snap.capi :: live
- > read web_orders rows=12,627
- hash sha256(email,phone) consent=filtered
- route snap deliver
- ✓ delivered · 10,354 matched
WHAT THIS ENABLES
WooCommerce to Snap Conversions API
Snap Conversions API for WooCommerce: Signals posts checkout purchases to Snapchat server-side alongside the pixel straight from your WooCommerce orders, hashed and consent-screened as orders complete.
- Signals posts checkout purchases to Snapchat server-side alongside the pixel, reading your WooCommerce orders as orders complete.
- Checkout purchases counted server-side on Snap, with no export step out of your WooCommerce orders.
WHAT FLOWS WHERE
WooCommerce to Web CAPI, mapped.
Each sync hands the on-site purchase and checkout events from your WooCommerce orders to Signals, which hashes and filters every record, then Snapchat's Conversions API logs the web conversions for server-and-pixel deduplication.
Each sync hands the on-site purchase and checkout events from your WooCommerce orders to Signals, which hashes and filters every record, then Snapchat's Conversions API logs the web conversions for server-and-pixel deduplication.
Built for the teams that own the number.
WordPress merchants running WooCommerce who need web conversions Snapchat can optimize on without pixel-only gaps out of WooCommerce orders.
From kickoff to verified events.
-
Connect
Scoped API access to WooCommerce, reading only your WooCommerce orders, mapped to Snapchat's Conversions API and tuned for server-and-pixel deduplication.
-
Map
Columns from your WooCommerce orders align to Snapchat's Conversions API in the visual mapper, hashed as each order syncs and checked for server-and-pixel deduplication.
-
Deliver
As orders complete, Signals reads your WooCommerce orders and posts checkout purchases to Snapchat server-side alongside the pixel, sends only the orders that changed, with server-and-pixel deduplication watched in the debugger.
What ships with this use case.
Web conversions Snapchat can optimize on without pixel-only gaps from your WooCommerce orders, delivered as orders complete.
Checkout purchases counted server-side on Snap out of your WooCommerce orders, delivered as orders complete without API call volume climbing.
Match feedback on server-and-pixel deduplication from Snapchat's Conversions API each run, tied back to your WooCommerce orders.
What Web CAPI actually receives.
- ● signals :: event payload
- > POST /v2/conversion source=woocommerce.web_orders
- event_type "PURCHASE" · timestamp 1784304073
- hashed_email "2ac910…" · hashed_phone_number "e04b7f…"
- price 3769.00 · currency USD
- ✓ accepted · match=true
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How often does the WooCommerce Snap CAPI sync run?
You set the cadence, from near-real-time to a nightly WooCommerce sync of your WooCommerce orders into Snapchat. Since Signals sends only the orders that changed, web conversions Snapchat can optimize on without pixel-only gaps keeps pace and WordPress merchants running WooCommerce watch server-and-pixel deduplication. One scoped connection sets it up, cadence adjustable later.
What match rate should a WooCommerce-sourced Snap CAPI batch expect?
Match rate follows identifier coverage in your WooCommerce orders, which WordPress merchants running WooCommerce control, not WooCommerce itself. A record with a current hashed email or phone matches for Snapchat; one missing both cannot. First-run feedback from Conversions API pinpoints server-and-pixel deduplication, the number WordPress merchants running WooCommerce tune against.
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