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    CONNECTIONS / Website / Website to OpenAI Web CAPI

    From Website events to OpenAI's web Conversions API.

    Connect Website and point Signals at your website events; it stages checkout events so they deliver the moment OpenAI's ad API opens as each event fires, hashed and consent-checked for OpenAI.

    Talk to our team Explore the setup

    website -> openai-web-capi :: live

    1. ● website → openai.capi :: live
    2. > read web_orders rows=21,344
    3. hash sha256(email,phone) consent=filtered
    4. route openai deliver
    5. ✓ delivered · 18,569 matched

    WHAT THIS ENABLES

    Website to OpenAI Conversions API

    Website to OpenAI Conversions API: your website events, hashed and consent-checked, feed OpenAI as Signals stages checkout events so they deliver the moment OpenAI's ad API opens as each event fires.

    • On-site purchase and checkout events from your website events activated for OpenAI, as Signals stages checkout events so they deliver the moment OpenAI's ad API opens.
    • A web-conversion feed mapped and ready before OpenAI's surface launches, drawn from your website events by web teams instrumenting the site.

    WHAT FLOWS WHERE

    Website to OpenAI Web CAPI, mapped.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before OpenAI's Conversions API accepts the web conversions for OpenAI's web measurement rollout.

    Signals receives the on-site purchase and checkout events from your website events; Signals hashes and consent-screens each record before OpenAI's Conversions API accepts the web conversions for OpenAI's web measurement rollout.

    WHO THIS IS FOR

    Built for the teams that own the number.

    Early advertisers preparing for OpenAI ad inventory, with the records already in on-site pixel and tag events.

    Web teams instrumenting the site activating OpenAI's web Conversions API straight from website events.

    HOW DATAHASH SETS IT UP

    From kickoff to verified events.

    1. Connect

      A Signals tag or pixel on your site to feed OpenAI's Conversions API, sized for OpenAI's web measurement rollout.

    2. Map

      Signals receives your website events, and its columns map to OpenAI's Conversions API in the visual mapper, hashed and checked for OpenAI's web measurement rollout.

    3. Deliver

      On each run, Signals pulls your website events, stages checkout events so they deliver the moment OpenAI's ad API opens, and forwards each event as it arrives, with OpenAI's web measurement rollout in the debugger.

    WHAT YOU GET

    What ships with this use case.

    A web-conversion feed mapped and ready before OpenAI's surface launches on every run, as Signals reads your website events and forwards each event as it arrives.

    A web feed staged for OpenAI ahead of launch from your website events, with event volume steady because Signals forwards each event as it arrives.

    A per-run match report from OpenAI's Conversions API on OpenAI's web measurement rollout, straight out of your website events.

    ON THE WIRE

    What OpenAI Web CAPI actually receives.

    signals :: website.openai-web-capi :: wire

    1. ● signals :: event payload
    2. > POST /events source=website.web_orders status=staged
    3. event_time 1784655330 · row_status "pending_ga"
    4. em sha256 "1a6fd2…" · value 2844.00 · currency GBP
    5. ✓ mapped · delivery staged
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    FAQ

    Asked on almost every call.

    How often does the Website OpenAI Web CAPI sync run?

    You set the cadence, from near-real-time to a nightly Website sync of your website events into OpenAI. Since Signals forwards each event as it arrives, a web-conversion feed mapped and ready before OpenAI's surface launches keeps pace and web teams instrumenting the site watch OpenAI's web measurement rollout. One scoped connection sets it up, cadence adjustable later.

    What match rate should a Website-sourced OpenAI Web CAPI batch expect?

    In Website, match rate tracks the email and phone quality your website events carry. Clean identifiers land for OpenAI; blank ones never will. The first Conversions API report shows web teams instrumenting the site where OpenAI's web measurement rollout needs work, a data-quality task handled in Website.

    NEXT STEP

    Website to OpenAI Web CAPI, in production this week.

    Talk to our team All Website use cases