Bing Web CAPI
Server-side conversion tracking for Microsoft Advertising.
Datahash sends web conversions to Microsoft Advertising server-side, with dedupe against the UET tag and hashed identifiers.
- ● microsoft.web_capi :: live
- > event purchase value=214.00 AED
- hash sha256(em) msclkid=captured
- dedupe event_id vs uet matched
- ✓ delivered · conversion accepted
Built for the teams that own the number.
Teams that want the same server-side coverage on Bing as everywhere else.
From kickoff to verified events.
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Audit
UET tag coverage and event map baseline.
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Configure
Server-side conversion delivery to Microsoft Advertising, deduped against the UET tag.
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Verify
Events confirmed in Microsoft Advertising before go-live.
WHAT FLOWS WHERE
One use case, every source.
A purchase fires on your website, Signals hashes the identifiers and deduplicates against the UET tag on the shared event ID, then posts the event to Microsoft Advertising server-side.
A purchase fires on your website, Signals hashes the identifiers and deduplicates against the UET tag on the shared event ID, then posts the event to Microsoft Advertising server-side.
What ships with this offering.
Deduped UET tag plus server-side conversions.
Hashed identifier support for better matching.
The same integration discipline you already have on other channels.
ON THE WIRE
What the platform actually receives.
Identifiers are hashed with SHA-256 at source. The payload the destination sees never contains raw PII.
- ● signals :: event payload
- > POST /conversions/track source=web
- event "purchase" · transaction_id "e2f9c1…"
- hashed_email "9b1a4d…" · msclkid "ms.1…"
- value 214 · currency AED
- ✓ accepted · 1 conversion
Adjacent moves on the same stack.
meta
Meta Web CAPI
Datahash is a Meta Business Partner. We set up Meta Conversions API on your website server-side, deduped with your existing Meta Pixel, hashed and privacy-safe.
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Google Enhanced Conversions Web
Datahash configures Enhanced Conversions Web with server-side user-data collection and hashing, so Google Ads recovers the conversions browsers drop.
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x
X CAPI
Datahash implements X (Twitter) Conversions API with dedupe against the X Pixel and hashed identifier support.
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LinkedIn CAPI
Datahash implements LinkedIn CAPI with hashed identifiers, deduplication, and CRM-driven lead stage delivery for B2B campaigns.
Learn moreQuestions your team will ask.
Do we keep the UET tag?
Yes. The UET tag stays live and runs alongside the server-side connection, rather than being replaced by it. Both feed Microsoft Advertising, and Datahash dedupes them on a shared event identifier so each conversion counts once, giving you the browser signal you already have plus the server-side coverage that survives tracking loss.
What identifiers does Microsoft Advertising match on?
Microsoft Advertising matches primarily on hashed email plus the click identifier carried from the ad itself. Datahash hashes every identifier before it leaves your environment, then sends the strongest key set your site is able to capture on each event, which improves match rates without ever exposing raw customer data to Microsoft.
NEXT STEP
Live in fifteen minutes. Measurable in a week.
Talk to our team of solutions engineers. We map your source data, propose an integration plan, and give you a live setup in the same call where possible.